Sabine Nuesken

𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗔𝗕𝗟𝗘 𝗗𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗗𝗘 𝗟𝗔 𝗨𝗡𝗜𝗗𝗔𝗗 𝗗𝗘 𝗡𝗘𝗚𝗢𝗖𝗜𝗢 𝗦𝗔𝗟𝗔𝗦 𝗟𝗜𝗠𝗣𝗜𝗔𝗦 Objetivo es la actualización de toda la documentación comercial y técnica de Purever Tech, orientado a mercados y sectores concretos y bajo un objetivo de venta definido. Incorporación de una nueva gama de producto para laboratorios. Medios offline y online. Desarrollo estrategía y plan de marketing digital.

Purever Industries is a European group. Purever's products are based on construction systems with thermal insulation performance. The group has 3 main business units for Hospitality, Catering and Food Retail, Agrifood Industry and Logistics and Cleanrooms for Life-Science, High Tech and Healthcare. 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗔𝗡𝗗 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗢𝗙 𝗧𝗛𝗘 𝗚𝗥𝗢𝗨𝗣'𝗦 𝗕𝗥𝗔𝗡𝗗𝗦 • Management of the Brand Portfolio update with repositioning of the Purever Industries group brand, and the product brands Dagard, Coldkit, Purever Tech and Purever Insulation. • Branding projects and applications for these brands and their correct implementation within the group. • Development of the new Purever Industries website www.purever.com • New Technological Brand "Quantec" for a high performance insulation panel directed to Agrifood Industries. New website for its production facility PAP (https://www.panelespap.com/en/). Other responsibilities: _ 𝗜𝗯𝗲𝗿𝗶𝗮𝗻 𝗕𝘂𝗱𝗴𝗲𝘁 - Definition and monitoring of the company budgets in Spain and Portugal together with local marketing teams. _ 𝗖𝗢𝗟𝗗𝗞𝗜𝗧 - Refrigeration and exhibition solutions for Catering & Food Retail Repositioning and conversion of a multisectoral brand into the group's Hospitality brand: • Market and competitor analysis • Reorganization of the product portfolio in collaboration with product management. • Branding project including the development of a new brand and corporate identity and communication concept in photography, graphics and text. • Videos for the products Matrix and Isark product. _ 𝗗𝗔𝗚𝗔𝗥𝗗 - Industrial Company for Agri-Food and Cleanroom Solutions Incorporation of the French company Dagard into the group in spring 2018. Strategic refocusing with new brand development. _ 𝗣𝗢𝗥𝗧𝗜𝗦𝗢 - Industrial isothermal doors Restructuring of the product portfolio with the development of a new price-list catalogue, technical data sheets and assembly manuals.

| Comprehensive Cleanroom Solutions and Process Equipment for the Pharmaceutical Industry. In charge of the setup and management of the inhouse Marketing Department, supported by internal and external personnel according to needs. - Projectmanagement, management of suppliers and personnel, controlling of activities and budgets. - Textual and visual documentation of the company’s products and services. Commercial strategy and technical definition in collaborations with other departments. - Market analysis, selection of communication channels, and of the most suitable commercial media and events based on the budget and objectives, as well as the preparation of campaigns and presentations adapted to the profiles of different international clients and markets. - Positioning of the company, the products and services. Creation of a distinguishing and unique brand and architecture of product brands. Coherent implementation of corporate identity, from internal documentation to product signage, work uniforms, commercial presentations and design of business software interfaces. - Preparation of contents and a complete photo database. - Development of ten corporate, product and service catalogues. - Digital environment. New website, videos and management of social networks (Linkedin / Twitter / Youtube). - Public relations with specialized press. - National and international trade show exhibitions. Planning and organization.

| Consulting, Training, Coaching Reporting directly to the company director while working in development of CRM activities and new clients acquisition. Guiding external graphic designers and own development of advertising and communication media (online and offline).

| Own studio of graphic design, marketing and communication Projects in the area of graphic design, communications and marketing with responsibilities including but not limited to Art Direction, Strategic Planning and Project Management.

| Advertising and communications agency with offices, Munich / Barcelona Was responsible for all creative decisions, such as graphic design and project management, as well as, guidance of the creative team and freelance professionals.

| Studio for Graphic Design, Branding and Naming Graphic Designer

| One of the leading Brand Management agencies Graphic Designer in the team responsible for the account of Deutsche Telekom. Participation in various “Brandingpitches” for TUI, E.ON, Wessing & Partner Lawfirm, among others.

Intensive course that teaches how to successfully communicate a product or service through Internet and digital media and about usability, SEO, SEM, web analytics, social media strategy, inbound marketing, mobile marketing, e-commerce and analytics. profitability (ROI). The course includes the development of a Digital Marketing Plan and learning to implement a digital marketing strategy.

Seminarios: Brand Management, Marketing Lateral, Marketing Internacional, Product Management y Dirección de Equipos

Universidad de Ciencias Aplicadas para Diseño y Comunicación