Sabina W.

• Management of the creative content calendar and production process for all photography and video assets; overseeing the in-house studio team and any outsourced teams. • Development of social calendars for advertising, marketing, collateral and events. • Collaboration with the digital team to manage gfore.com, activations, new product releases & collection launches. • Maintaining a working relationship with sales, merchandising, design and retail teams on product launches, providing accompanying marketing materials for all wholesale and retail efforts. • Work with digital marketing team to develop and refine strong working knowledge of all types of new marketing/media such as mobile, social, native advertising, retargeting, podcasts, influencers, and more. • Oversee the copywriting team to maintain the brand voice across all platforms. • Management of ambassador program and public relations department.

• Conceptualizing and curating content for digital marketing platforms including social media, web, and e-mail, as well as print media. • Contact for all tour players, brand ambassadors and press/media inquiries. • E-commerce and wholesale marketing strategizing. • Tradeshow/Special Event Support & Management. • Photoshoot coordination for catalog, social media, web, and line sheet. • Copywriting for all digital media platforms and e-commerce PDP. • Limited edition and collaboration planning and execution.

• Wedding/corporate event design and day-of coordination. • Produce customized and inventive services to fit the individual needs of clients at both short and long-term notice. • 12-16 hour days on-site working to efficiently orchestrate the itinerary of the client, organize vendors, and prepare the event location for presentation. • Adapting event plans to a multitude of venues around the nation.

• Researching and gathering content for articles. • Creating weekly pitch decks. • Working closely with the Content Editor to find talent that fit the brand image. • Assisting on set with talent, coordination, and maintenance of product samples.

•Designed multiple marketing plans focusing on driving repeat business via current and previous customers. •Marketing plans resulted in $1,000 being awarded to California State University, Long Beach's Marketing Department via Pacific Skies Aviation. •Separately coordinated and shot footage for marketing videos.

•Social media account content design, strategy, and development for the small businesses of Carson, CA.

• Large corporate chain theatre and local multiple award winner. • Attained the position of manager through promotion from entry level. • Employee of the Month — Oct. 2011 and May 2012. • Maximized productivity via organization and delegation of a staff consisting of 40+ people. • Maintained the schedule and allocation of films in correspondence with film studio preferences.