Sabee Umer

Sabee Umer

Regional Director @ Qiangli LED

About

Global business development professional with experience across international technology and manufacturing industries.Regional Sales Director with 7+ years of experience driving multi-million-dollar revenue growth across MENA and Europe in LED display and AV technology markets. Proven success in scaling distributor networks, closing complex B2B deals, and executing go-to-market strategies for high-value, project-based solutions. Strong track record in channel development, key account management, and solution selling across retail, events, broadcast, and DOOH sectors.Currently working with Qiangli LED, focusing on international market expansion, strategic partnerships, and advanced LED display solutions for broadcast, XR production, live events, command centers, and digital advertising.Previously worked with leading LED display companies Absen and Unilumin, developing strong expertise in LED technology, project-based solutions, and global sales. My professional journey also includes experience with Shenzhen ESM-Smok and Dyson Pharmaceuticals, where I built a strong foundation in international sales and market development.Master’s graduate from Xi’an Jiaotong University with professional experience living and working in China and collaborating with partners across global markets.Open to connecting with distributors, system integrators, and industry professionals interested in LED display technology and international collaboration.Focus Markets: Middle East | North Africa | Europe | Global Projects

Country

China

City

Xiamen

Industry

Consumer Goods

Skill

District Management, Director level, Regional Marketing, Technical Product Sales, Sales Presentations, Technical Analysis, Technical Documentation, Technical Support, Brand Awareness, Business Strategy, Sales and Marketing, Teamwork, Business Development, Customer Service Management, Customer Satisfaction, Time Management, Contract Management, Risk Management, Problem Solving, Project Planning

Experience

Qiangli LED

Regional Director

Qiangli LED

LinkedIn
2025-11 - Present · 11 mos

Xiamen

Driving Sales Growth: Developing and executing regional sales strategies to expand market presence, meet revenue targets, and ensure sustainable growth across industries such as events, retail, and outdoor advertising. Client Relationship Management: Building and nurturing long-term relationships with key clients, providing tailored LED display solutions, and ensuring consistent delivery of high-quality products and services. Sales Team Leadership: Leading, mentoring, and motivating a high-performing sales team, setting clear objectives, and optimizing performance to achieve sales goals. Cross-Functional Collaboration: Working closely with product, marketing, and technical teams to ensure effective project execution, streamline sales processes, and enhance customer satisfaction. Market & Competitive Analysis: Analyzing industry trends, competitor activities, and market opportunities to drive product innovation and maintain a competitive edge in the LED display market. Operational Excellence: Overseeing the efficient execution of large-scale installations and ensuring compliance with regional regulations, while maintaining the highest standards of service delivery.

Absen

Senior Sales Engineer

Absen

LinkedIn
2024-3 - 2025-5 · 1 yr 3 mos

Dubai, United Arab Emirates

Conduct engaging product demonstrations and deliver impactful technical presentations showcasing the unique benefits of our LED screen technology, specifically tailored to the UAE's diverse sectors (retail, hospitality, events, etc.), driving successful sales closures. Provide comprehensive pre-sales and post-sales technical support to clients across the UAE, including detailed LED screen specifications, installation guidance in line with local building codes, and efficient troubleshooting assistance. Facilitate technical training sessions for clients and internal sales teams within the UAE, ensuring thorough understanding and effective utilization of our LED display products and services, considering the region's specific environmental challenges (heat, humidity). Serve as a trusted technical authority within the UAE market, addressing complex LED screen inquiries and proposing innovative display solutions that meet the diverse needs of local clients. Partner with internal departments such as engineering and product development to address technical challenges specific to the UAE environment and enhance our LED screen product offerings for the region. Stay abreast of industry dynamics, competitor activities, and market trends within the UAE's rapidly evolving LED display sector to inform strategic sales and marketing approaches. Maintain meticulous records of sales activities, client interactions, and technical support requests using advanced CRM tools, ensuring efficient workflow management and data analysis for the UAE market.

Unilumin

Senior Sales Engineer

Unilumin

LinkedIn
2023-9 - 2024-2 · 6 mos

Shenzhen

Focusing on Sales & Business Development: • Drove sales growth by strategically collaborating with the sales team to identify and capitalize on new business opportunities within the LED screen market. • Proactively cultivated and maintained strong relationships with key clients, deeply understanding their unique visual display needs and providing tailored LED screen solutions. Highlighting Technical Expertise & Client Solutions: • Conducted compelling product demonstrations and technical presentations, effectively showcasing the superior performance and versatility of our LED screen technology, leading to successful sales conversions. • Provided comprehensive pre-sales and post-sales technical support to clients, offering expert guidance on product specifications, installation, configuration, and troubleshooting for LED screen systems. • Delivered engaging technical training sessions for clients and internal sales teams, ensuring a thorough understanding of our LED screen products and services. Acted as a trusted technical advisor, addressing complex inquiries and developing innovative solutions to meet diverse client requirements. Emphasizing Collaboration & Market Awareness: • Collaborated closely with internal engineering and product development teams to address technical challenges, optimize product performance, and enhance our LED screen offerings based on client feedback and market demands. • Maintained a strong understanding of industry trends, competitor activities, and market developments within the LED screen sector, using this knowledge to inform sales strategies and marketing initiatives. • Meticulously maintained accurate records of sales activities, client interactions, and technical support requests using CRM software, ensuring seamless communication and efficient tracking.

Shenzhen ESM-SMOK Technology Co., Ltd.

Overseas Sales and Marketing Manager

Shenzhen ESM-SMOK Technology Co., Ltd.

LinkedIn
2021-9 - 2023-9 · 2 yrs 1 mo

Shenzhen

• Expanded business across 10+ international markets, achieving 40% revenue growth in 2 years. • Built and scaled distributor network across Middle East & Europe, significantly increasing global sales. • Negotiated high-value agreements, improving margins and securing long-term partnerships. • Generated 35% increase in inbound leads through targeted marketing campaigns and exhibitions. • Successfully established and nurtured strong relationships with a diverse network of international distributors, wholesalers, and retailers, driving consistent and significant sales increases. Demonstrating Industry Presence & Networking: • Represented the company at prominent international trade shows, exhibitions, and industry events, effectively networking with potential partners and staying abreast of the latest market trends and innovations within the electronic cigarette sector. • Conducted extensive business trips throughout the UAE and Middle East, significantly enhancing brand reputation and expanding market presence through direct engagement with key stakeholders.

Dyson Pharmaceutical Research Lab. Lahore

Sales Manager

Dyson Pharmaceutical Research Lab. Lahore

2018-3 - 2019-8 · 1 yr 6 mos

Lahore

• Delivered 20–30% annual revenue growth within assigned territory • Expanded customer base and improved retention through strong relationship management • Managed full sales cycle, from prospecting to closing high-value accounts • Monitor the performance of the sales team and motivate the members to meet or exceed sales targets.

Dyson Pharmaceutical Research Lab. Lahore

Territory Manager

Dyson Pharmaceutical Research Lab. Lahore

2016-7 - 2018-2 · 1 yr 8 mos

Lahore

• Analyze and Interpret Financial and Sales Records. • Research and Develop Marketing Activities. • Manage Interpersonal Relationships. • Contributes information, ideas, and research to help develop marketing strategies. • Present, promote and sell products/services using solid arguments to existing and prospective customers. • Establish, develop and maintain positive business and customer relationships.

National Assembly of Pakistan

Project Management Assistant

National Assembly of Pakistan

LinkedIn
2017-3 - 2018-2 · 1 yr

Islamabad

• Evaluating the Risk and Make Plans. • Analyze Cost, Time, Scope & Direction of Project is on schedule. • Coordinate with Management to Determine Research Objectives. • Create a plan of action and set project goals and manage them. • Plan and co-ordinate the health, welfare and social care support provided by local authorities and charities. • Communicating with areas people and solve their problems. • Building Commitment within the team. • Concluding tasks on team leaders skills.

Education

Xi'an Jiaotong University

Xi'an Jiaotong University

LinkedIn

Business, Management, Marketing, and Related Support Services

2019 - 2021 · 2 yrs
The Islamia University of Bahawalpur

The Islamia University of Bahawalpur

LinkedIn

Information Technology

2012 - 2016 · 4 yrs

Sabee Umer's Contact Information

Email

******@***.com

Phone

(**) *** ****

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