Sabeen Ahmed

Brand Marketing Professional with 8+ years of experience building and growing brands across Q-commerce and creative agencies. Currently leading brand strategy at foodpanda, driving YoY MAU growth, increasing penetration across Tier 1 & Tier 2 cities, and contributing to the adoption of online food delivery and Q-commerce in Pakistan. My approach to brand building combines consumer understanding, cultural relevance, creativity, and commercial thinking. I enjoy spotting emerging trends, understanding consumer behaviour across different moments, and turning these insights into campaigns that create emotional connections and make brands more relevant in everyday life. What I bring to brand management: - Brand Strategy & Equity: Building brands through distinctive positioning, emotional connections, and consistent storytelling. - Growth & Market Penetration: Driving platform MAU growth and increasing penetration across Tier 1 & Tier 2 cities, including 30% MAU growth through targeted strategies. - Category & Adoption Building: Driving adoption of online delivery and Q-commerce, helping make digital ordering a more habitual part of everyday life in Pakistan. - Consumer & Cultural Insights: Identifying trends, behaviours, needs, and emerging occasions to create timely campaigns around relevant consumer moments. - Customer Lifecycle & Targeted Communications: Analysing customer journeys across acquisition, engagement, retention, and reactivation to develop targeted communications that improve ROI. - Commercial & Growth Impact: Connecting brand building with measurable outcomes across acquisition, penetration, engagement, and category growth. - Budget & ROI Management: Managing significant marketing investments across media, campaigns, activations, partnerships, and incentives with a strong focus on efficiency. - Cross-Functional Leadership: Working with creative, media, commercial, regional, and agency teams to turn strategy into execution. My experience across agency and brand-side roles allows me to bridge creative thinking with commercial objectives, ensuring campaigns are both culturally relevant and business-driven. Recognition: Recipient of the 2025 Effie Grand Prix and Gold Award and Effie Awards 2025 Jury Member.