Brian M.

Marketing Copywriter @ ViewSonic

About

As an award-winning copywriter with 10+ years in software and technology, I excel at translating complex technical jargon into unforgettable stories. ✨Creating short, medium and long-form content (white papers, case studies, interviews, one-pagers, landing pages, trade shows, drip campaigns, digital ads, social media, e-books, webinars, blogs etc.) for B2B and B2C audiences. ✨Building an editorial calendar, content marketing and driving content strategy. ✨Advanced SEO knowledge (I've built a Shopify store ranked in the top 7% of all stores launched the same week). ✨Managing a team of junior copywriters and freelancers while maintaining a style guide and incorporating brand voice on all touchpoints. ✨Collaborating with Art Directors, Designers, Product Managers, Engineers, subject matter experts (SMEs) and other colleagues. ✨Create thought leadership collateral for the CEO, VPs and other senior management and help companies establish themselves as a thought leader in the field. ✨Thrive in a fast-paced in-house marketing team and an agency setting. ✨HTML, CSS, JavaScript and UX writing. ✨Impeccable grammar and attention to detail. Ready to skyrocket sales and substantially increase revenue? Email me today at brianmasonwriting@gmail.com

Country

United States

City

Ontario

Industry

Computer Software

Skill

Copywriting, B2B Marketing, User Experience Writing, Content Marketing, Cross-team Collaboration, Creative Direction, Marketing Strategy, Advertising, Marketing, Content Management, Communication, Keyword Research, Research, Copy Editing, Public Speaking, Writing, Microsoft Office, Storytelling, Creative Writing, Speech Writing

Experience

Marketing Copywriter

ViewSonic

2020-2 - Present · 6 yrs 8 mos

Brea, California, United States

ViewSonic USA is a leading provider of display technology and software for the B2B, B2C, education, gaming and government markets. ✔️ Write strategic and conceptually compelling brand-facing content including video scripts, website content, emails, landing pages, banner ads, print ads, social campaigns and other forms of collateral for different audiences. ✔️ Collaborate with art directors to plan, write and edit a 24-page quarterly B2B technology magazine from brief to execution. ✔️ Redesigned email format to increase click through rate by 24%. ✔️Increased user base for flagship SaaS product from 1M to 12M subscribers. ✔️Create thought leadership collateral (speeches, presentations, columns, press quotes) for senior leadership including the CEO, VPs and general managers. ✔️ Translate complex technical topics and specifications into concise, compelling stories for a general audience.

Senior Copywriter

Cheerful Code

2018-11 - Present · 7 yrs 11 mos

United States

The Cheerful Code agency is a full service B2B and B2C digital marketing and advertising agency that services businesses in California, Texas, New York and Boston. Focus on delivering multiple projects simultaneously, balancing competing priorities championed by diverse stakeholder groups, collaborating effectively and managing a team of junior and freelance copywriters. ✔️Edit and oversee the work of three junior copywriters and other freelancers. ✔️Thrive in a fast-paced environment with multiple stakeholders requesting quick turnaround copy. ✔️Created sales enablement materials and developed marketing funnels to help clients land contracts of $100K on average. ✔️Utilized HTML, CSS, UX, SEO and copywriting skills to create high-performing responsive websites, landing pages and digital ads.

In-House Copywriter & Content Marketing Manager

TP-Link Systems Inc.

2018-6 - 2020-1 · 1 yr 8 mos

Brea

TP-Link is one of the largest providers of networking and smart home technology in the world. Created clear and persuasive B2B and B2C copy for all verticals and mediums including software, emails, blogs and more. I also managed social media and digital ads. ✔️Successfully developed and executed an SEO campaign to increase traffic by 18,000 visitors per month. ✔️ Created concept-driven consumer marketing campaigns to increase engagement by 23%. ✔️ Ran competitive analysis and created marketing funnels to increase purchase rate by 11% ✔️ Worked closely with production, digital and product development teams to deliver on strategic initiatives.

Senior Copywriter

ProCom Products

2016-10 - 2018-5 · 1 yr 8 mos

Greater Los Angeles Area

ProCom Products is a company that specializes in personal mobility technology and software. Used my experience collaborating with designers and interacting with multiple stakeholders to deliver on strategic data-driven marketing initiatives while championing brand voice, tone and direction. ✔️Led cross-channel creative ideation and campaign development to increase sales by 23% YoY. ✔️Served as a hands-on and proactive mentor to three junior and associate copywriters in hitting OKRs. ✔️Used digital best practices and approaches for content creation, publishing and distribution for CMS, CSS and SEO.