Saanya Subasinghe

- Created and maintained active prospect contact databases in salesforce.com for 40+ accounts - Responsible for generating weekly/monthly sales activity reports and analysis - Identified qualified prospect contacts/accounts by researching companies and increased lead generation

- Produced multi-screen advertising campaign strategies for Fortune 500 brands and analyzed current trends within different verticals to drive company revenue - Designed custom post-sales creatives such as user interfaces, mockups, marketing infographics and campaign screenshots for Fortune 500 brands' seasonal ad campaigns using Adobe Photoshop - Worked on pre-sales materials including numerous proposals, presentations, ad unit mockups and promotional graphics for over 50+ clients monthly - Facilitated cross-functional conversations with sales executives, account managers, production and product teams in order to ensure the efficient transition between the pre-sales to post-sales phases

The Northeast Big Data Innovation Hub identifies high-priority societal challenges and builds public-private, multi-sector partnerships and consortia to address them with data-driven solutions - Led and organized events with over 100 volunteers from the larger data science community in the Northeast to accelerate Data Science innovation - Involved in translating the virtual events held by the NSF-funded COVID Information Commons (CIC) to increase accessibility in resources and digital media relating to data science - Built a portfolio and action plan for the media platforms to increase brand awareness and engagement - Mentored by Executive Director Florence Hudson

- Mentored by Professor Dr. Valerie Purdie-Greenaway - Conducted research on significant social DEI problems in organizations and developed theory-driven intervention strategies by communicating with executives from Fortune 500 companies in New York - Assisted Dr. Purdie-Greenaway in the creation of the inaugural Diversity, Equity and Inclusion course to be taught at the Columbia Business School

- Managed the social media platforms and attended press conferences in order to generate non profit funding and create awareness for CITYarts' mission - Organized the annual 'Masquerade Ball' in SoHo with over 150 attendees - Visited the principals of middle schools in Downtown Brooklyn and the Bronx to set up program plans

- Conducted social psychology research on the cognitive and behavioral aspects of product design and marketing as well as finding solutions in a corporate environment - Assisted Managing Director Mark Schindler on his new publication through editing and research

Integral member of the 10 person core team of a global female-run startup for solo female travelers - Responsible for organizing the largest virtual conference for solo female travelers with participants from over 80 countries and a diverse panel of 6 esteemed guest speakers - Created content for social media campaigns to promote the NomadHer app and wrote blog posts that largely grew the platform’s viewings by over 20%

- Managed the YouTube, Facebook, Twitter and Instagram accounts for Columbia Admissions - Designed marketing and social media content using platforms such as Canva, Adobe Photoshop and Lightroom - Coordinated student social media participation by liasing with 20+ undergraduate students each semester to boost undergraduate engagement in various disciplines

- Worked on small teams assisting live client deals in equity capital market and corporate advisory transactions such as Initial Public Offerings (IPOs), Mergers and Acquisitions and Independent Valuations - Forecasted using valuation and financial modeling as well as discounted cash flows in MS Excel - Responsible for the creation of sales materials used in pitch decks

- Developed sales strategies and created marketing campaigns for 5G iPhones - Worked on the nation-wide launch of 5G phones in Sri Lanka