Saad Siddiqui

Saad Siddiqui

Managing Director @ Saudi Goody Products Marketing Co. Ltd.

About

Steering GoodyCo, a leading regional packaged foods company, as its Managing Director (CEO equivalent role). My focus lies on driving enterprise-wide transformation, building brands and innovations, orchestrating strategic partnerships, and leading P&L delivery. In parallel, I am a board member of a group subsidiary and leading Corporate Strategy Initiatives for the group as well, including developing new growth ventures. 23+ years of experience in multiple regions and top tier companies with solid track record of delivering growth and transformation. Apart from current General Management experience, the journey also includes: 1) a robust finance career path that includes 2 CFO roles, 2) Strategic planning background in a global FMCG as well as a family-owned group, 3) Complex regional and global roles with multi-cultural teams, 4) Governance experience in Listed companies and family owned conglomerates. My leadership experience combines the commercial acumen of a CEO with the P&L leadership and Governance skills of a CFO.

Country

-

City

Saudi Arabia

Industry

Food & Beverages

Skill

Multicultural Team Leadership, Cash Flow, Enterprise Resource Planning (ERP), Manufacturing, Process Optimization (Manufacturing), Global Strategy, Middle east, gcc, Capital Allocation, Capital Adequacy, Listed , International Financial Reporting Standards (IFRS), Sub-Saharan Africa, Board Governance, Corporate Governance, Digital Transformation, General Management, Enterprise Risk Management, Family Business, People Management

Experience

GoodyCo

Managing Director

GoodyCo

LinkedIn
2018-2 - Present · 8 yrs 8 mos

Jeddah, Saudi Arabia

Leading the highly prestigious Food company in Saudi renowned for the equity of its brands and quality of its innovations. Full scale General Management role (CEO/GM equivalent) responsible for end-to-end business leadership from Strategy to end execution. Consistently orchestrating business and people growth, driving innovations and capabilities enhancements.

Basamh Group

Head of Corporate Strategy

Basamh Group

LinkedIn
2022-9 - Present · 4 yrs 1 mo

Additional role at group level apart from heading group's FMCG subsidiary GoodyCo. Responsible for coordinating Corporate Strategy for the group, deliver special Strategy initiatives, and specifically work on new growth ventures for the group.

Thokoman Foods SA

Member Board of Directors

Thokoman Foods SA

LinkedIn
2023-1 - Present · 3 yrs 9 mos

City of Johannesburg, Gauteng, South Africa

Member of board of directors for group subsidiary in South Africa

Reckitt

Finance Director (CFO) - Pakistan

Reckitt

LinkedIn
2017-5 - 2018-2 · 10 mos

Pakistan

Country CFO for Reckitt Benckiser Pakistan (T400 role). Led all F&A processes including Financial Planning and Analysis, Budgeting, Accounting, Treasury, Taxation, Audit, Supply Chain / Manufacturing Finance, Cash flow management, Organization and systems Development, and Risk Management. Acted as key partner to GM and all lead team to manage delivery of strong topline and bottomline growth as per target commitment to HQ.

GoodyCo

Finance and Accounting Director (CFO)

GoodyCo

LinkedIn
2015-5 - 2017-5 · 2 yrs 1 mo

Saudi Arabia

Led Finance and accounting function (full CFO role) of a leading consumer food brands company in Saudi Arabia and wider Middle East. Complete ownership of all F&A processes including Financial Planning and Analysis, Budgeting, Accounting, Treasury, Cash flow management, Organization and systems Development, and Risk management. Acted as key advisor on company's expansion strategy. Worked with GM and all key managers to deliver topline and bottomline growth while managing risks as well.

Procter & Gamble

Group Finance Manager, Corporate Strategy (Global Fabric & Home Care Business)

Procter & Gamble

LinkedIn
2013-9 - 2015-4 · 1 yr 8 mos

Geneva Area, Switzerland

Responsibilities: Key member of Procter & Gamble’s Global Corporate Strategy group and responsible for Competitive Strategic Analysis for the business (Sales Turnover in range of 25 Billion dollars). Responsible for Regular strategic analysis of global Fabric and Home care industry and key global players, including their financials, innovation plans and strategies. Delivered multiple interventions to enhance company's competitive strategy. Reporting lines: Dual reporting to Head of Global Corporate Strategy (Based in Cincinnati – Corp HQ for P&G) and Head of Strategic Planning for Global Fabric care business unit (Based in Geneva - Regional HQ). Key customers for the role: Global President and Finance VP for the business unit, other lead team members of the BU across the world, regional and coyntry teams leaders.

Procter & Gamble

Finance Manager Strategic Planning - Fabric Care, Central Eastern Europe, Middle East and Africa

Procter & Gamble

LinkedIn
2012-7 - 2013-8 · 1 yr 2 mos

Geneva Area, Switzerland

Responsibilities: Responsible for Strategic Planning of a major regional business unit with sales in multiple billions ($). Key responsibilities were: 1) Develop and own the business unit’s mid to long term strategic plan that includes defining its growth targets, strategic choices, investment decisions, and portfolio management across various markets, 2) Establish business unit’s KPIs and track progress on them, 3) Conduct regular in-depth business analyses on various strategic issues facing the business. Reporting line: Finance Director of Fabric-care CEEMEA Region Business unit. Key customers for the role: General Manager of the Business Unit, lead team and key managers across all its matkets and functions, Global HQ leadership and stakeholders in country teams.

Procter & Gamble

Finance Manager - Modern Industries Co (P&G JV in KSA)

Procter & Gamble

LinkedIn
2009-8 - 2012-7 · 3 yrs

Saudi Arabia

Head of Finance and Accounting Department of Modern Industries (Joint venture of Procter & Gamble). The JV entity manages one of the largest manufacturing plants of P&G in Middle/East and Africa region. Acted as independent Finance Manager of the JV responsible for full finance and accounting operations of the legal entity. This included forecasting, analysis and management of a cost pool of more than $500 million, implementing cost reduction and control plans, management of plant overhead budgets/capital spending/working capital, developing and tracking KPIs for the legal entity, ensuring strong internal Controls, managing financial and accounting systems, and implementation of accounting policies and guidelines. Headed a team of 6 analysts and accountants.

Procter & Gamble

Financial Planning and Analysis Manager - Gillette Arabian Peninsula and Pakistan Region

Procter & Gamble

LinkedIn
2008-9 - 2009-7 · 11 mos

Responsible for Financial planning and management for the Gillette business category for 8 countries in the Arabian Peninsula/Pakistan region. Reporting line to Head of Gillette business for Arabian Peninsula and Pakistan. Responsibilities included setting and tracking of the financial targets, developing detailed annual & monthly revenue/profit forecasts of the business, budget management and control, financial evaluation/modelling of initiatives and innovation, accounting processes management. Headed a team of 3 analysts.

Procter & Gamble

Financial Planning, Analaysis and Treasury Manager - Pakistan

Procter & Gamble

LinkedIn
2007-7 - 2008-9 · 1 yr 3 mos

Responsible for short and long-term financial planning for Pakistan operations, including setting and tracking of the financial targets, developing detailed annual & monthly revenue/profit forecasts of the business, financial analysis of business initiatives, and management of budget allocation / control process for the entire Pakistan company. Responsible for cash/treasury management functions, including planning and negotiation of financing arrangements with banks, day-to-day cash management, forecasting and analysis of company’s cash-flows etc. Headed a team of 5 analysts.

Procter & Gamble

Assistant Manager Financial Planning and Analysis - Pakistan

Procter & Gamble

LinkedIn
2003-1 - 2007-6 · 4 yrs 6 mos

Education

HEC Paris

HEC Paris

LinkedIn
2025-5 - 2025-5 · 1 mo
IMD

IMD

LinkedIn
2023-11 - 2023-11 · 1 mo
London Business School

London Business School

LinkedIn

Leading Change

2016 - 2016
Institute of Management Accountants

Institute of Management Accountants

LinkedIn
2014 - 2014

Saad Siddiqui's Contact Information

Email

******@***.com

Phone

(**) *** ****

Find the Right Leads
Find Verified Contact Data

Try with: Jensen Huang @ nvidia.com Click to autofill
LeadContact awards, five-star ratings, and GDPR compliance badges

What LeadContact does well

Find verified emails, phone numbers, and decision-makers with 98% accuracy.

Find Leads

Find Leads

Find the right people by company, role, industry, location, and more.

925M+ professional profiles

Find Leads
Find Emails

Find Emails

Access verified email addresses for your target contacts.

657M+ emails

Find Emails
Find Phone Numbers

Find Phone Numbers

Get cross-validated phone data from multiple top sources.

239M+ phone numbers

Find Phone Numbers

More Accurate. Lower Cost.

Find contact data in 1 tool with 98% accuracy

LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.

LeadContact Logo
Competitor Tools

All these = $289 per month

Great conversations start with the right contact.

It’s time to find yours.