Saad Alajlan

Highlights : - Successfully handled E- health brand and communication project. Key Responsibilities: • Identifying primary thrust areas of business through market surveys and analysis. Designing/ implementing strategic marketing and business development measures to optimize sales, volume distribution and customer service. • Administering an array of activities pertaining to event management, administration and media management for smooth execution of day to day operations of the department. • Sourcing new suppliers, negotiating long term agreements and maintaining competitive pricing, leading to cost reduction activities and monitoring supplier quality/ delivery performance. • Ascertaining problem areas with focus on productivity, profit, business development, and personnel growth. Envisaging/ devising long term strategic plans by focusing on achievement of set targets. • Analyzing critical business scenarios and establishing standardize processes for efficient trouble-shooting, while striking yield oriented balance for the organization. • Ensuring compliance with corporate requirements and leading on commercial negotiations, which deliver both short and long term business benefits. • Developing an integral range of brand marketing concepts/ advertising strategies in coordination with the research agencies.

Highlights : - Successfully increased profit for NMC by 16% and conducted market research for NMC in cooperation with Riyadh capital for IPO. Key Responsibilities: • Organized market initiatives, PR activities and promoted sales openings as well as improve brand identity in the markets. • Conducted feasibility studies and market research to develop and implement marketing objectives/ plans and proposed business recommendations to the upper management in order to support of all market activities of the company. • Planned, coordinated and executed public relations activities to promote a positive image of the company. • Evaluated customer feedback to suggest changes and incorporated the same in the company’s public relations strategy thus enhanced company goodwill in the market. • Established and maintained effective working relationships with clients and media representatives to develop new business opportunities. • Oversaw the preparation of requisite reports in order to keep the upper management abreast of all market initiatives of the department.

Key Responsibilities: • Spearheaded entire product development lifecycle for tourism products and services encompassed gathered / prioritized product and customer requirements, defined product vision, product price and executed market strategies to enhance product penetration in the market. • Delivered exceptional customer service and proactively developed customer relations by solicited feedback and addressed / resolved customer complaints. • Analyzed customer requirements and accordingly developed unique customer value propositions for services, to maintain high levels of customer satisfaction. • Strategically generated lead and aftermarket services programs within assigned region to drive changes that result in profitable base business growth. • Played a pivotal role to aid concept of product position exercises and established a strong customer support infrastructure for the company. • Kept abreast of new developments and trends to understand customer and market needs for assigned products.

.Key Achievements: - Instituted innovated promotional concepts to advertise text messages in turn reduced cost of marketing process, implemented discount system and loyalty programs in branches where cheques are redeemed and price reductions are applicable for customer retention. - Successfully increased monthly sales by 25% - Efficiently re engineered both B2B and B2C strategies also opened 5 branches in the region. Key Responsibilities: • Analyzed competitors' products and services, capitalized on evolving market trends, consumer demands and networked extensively among target clientele to enhance product penetration in the market. • Developed, refined and fine-tuned effective methods/ tools for recruitment of employees to ensure the right people with the desired level of competence are employed in the organization. • Assumed responsibilities to coordinate with clients, monitor overall branch administration and regular follow up on orders, deliveries, stock control and quotations. • Actively participated in customer relationship system, developed market plans and strategies for long term profitable growth among retail and wholesale customers. • Responded and catered to enquiries and complaints from customers to ensure optimum levels of service and long term business relations.

Worked closely with the marketing manager directing all functions of the department. • Coordinated various promotional activities, studied the impact of advertisements and completed market researches to ensure effectively of forecasted projects. • Prepared reports, practical recommendations and conclusions to support decision making for different marketing issues. • Designed a professional customer satisfaction survey and analysis submitted related measurement benchmarks to the marketing mgr based on the acquired data.

-Understand your decision-making strengths and weaknesses to realize better outcomes -Apply insights from psychology to improve your decision-making capabilities -Close deals that create more value for all parties and maximum results for your side -Build a negotiating team, execute a deal, and analyze the outcomes -Control emotionally charged situations -Adapt as the interests and goals of the parties change during the negotiation -Transfer your knowledge of negotiating and decision-making to colleagues

Successfully completed a six month pre MBA course at University of Nottingham