S. Gülçe Erol

•Lead strategic influencer collaborations to increase brand awareness and reach wider audiences in the Turkish market. •Select the right influencers and coordinated content creation and planning for partnerships. •Monitor and analyzed campaign performance, preparing detailed reports. •Manage the budgeting and payment processes for influencer collaborations. •Develop the brand’s social media strategies and led the team in creating creative and effective content. •Manage social media accounts and implemented efforts to boost community engagement. •Conduct social media performance analysis and planned, executed paid advertising campaigns. •Follow the latest digital marketing and social media trends, creating strategies to strengthen the brand’s online presence and drive growth.

◍ Create and implement influencer marketing strategies that are in line with the overall marketing goals. ◍ We will identify and engage with influencers who align with our target audience and brand values. ◍ Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision. ◍ Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI. ◍ Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns. ◍ It is important to stay informed about industry trends and best practices in influencer marketing. ◍ Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

✶Develop and execute influencer marketing strategies and creative campaigns ✶Identify and build relationships with prominent influencers and thought leaders  ✶Attend relevant events for networking and business purposes ✶Develop content ideas and write curate content ✶Research relevant industry experts, competitors, target audience and users ✶Brainstorm new, creative approaches to influencer campaigns ✶Keep abreast of emerging trends, technologies and influencers ✶Liaising with the marketing team to create and coordinate marketing strategies that work across different channels