
S.A. Aleem
Consultant - Lifecycle Marketing @ Boston Consulting Group (BCG)
About
Experienced Manager in the industry, adept at managing marketing services for entertainment giants under deadline-driven environment. Skilled communicator with a proven track record of collaborating effectively with multi-disciplinary teams and contract professionals. My versatile experiences have also involved working in business development, identifying cross-functional solutions, being part of the testing team, and contributing content for prospective development projects.
India
New Delhi
Information Technology & Services
Digital Marketing, Search Engine Optimization (SEO), Shopify Plus, Marketing Strategy, Social Media Marketing, Marketing, Customer Service, Customer Retention, Customer Success, Marketing Automation, E-commerce Optimization, Marketing Campaign Management, Customer Relationship Management (CRM), Analytical Skills, Operations Management, Team Management, Data Analysis, Metadata Management, Leadership, Vendor Management
Experience

Manager - Lifecycle Marketing
New Delhi
• Led comprehensive digital marketing projects for Honda Canada, Kimball Midwest, a prominent US-based client, overseeing all aspects from deploying campaigns to strategic planning. •Optimized campaigns across Digital channels for SMB clients in the USA and Canada, leading to a 40% average ROl increase. •Generated monthly reports and conducted audits to evaluate campaign performance and propose refinements. •Instrumental in doubling client revenue through digital marketing initiatives by leveraging advanced time and day analysis techniques and enhancing campaign content and design. •Exposure to CRM tools like Salesforce, Hubspot, & Klaviyo to improve sales and account tracking of clients. •Debugged pages and addressed issues such as broken links or images to ensure optimal display and functionality. •Coordinated closely with content writers, design teams, and coding experts to develop templates and execute coding tasks. •Maintained regular communication with clients to ensure alignment with their evolving needs and identify opportunities for enhancement.

Associate - Digital Distribution
Bengaluru
• Worked Under Disney/Fox Studios, part of handling localization operations, metadata and originals workflow. • Established a solid client-vendor relationship solely based on trust, quality and high end results. • Managed extremely heavy emails and communication with Disney/Amazon clients as well as production teams in Bangalore, Burbank (Los Angeles), Montreal, Tokyo and London. • Managed purchase order fulfillment from receipt to invoicing and maintained internal and external account metrics. • Ensured continuity of approved marketing title translations through correspondence with vendors and international territories. • Collaborated with Global Content Operation teams to coordinate metadata & artwork components on Currents TV streaming platforms for international markets. • Managed day-to-day operations for all international markets, including overseeing cross-functional communication and coordination for seamless operations. • Exposure to business tools like Power Bi, DOT, Jira and various CRM tools to improve sales and account tracking of clients.
S.A. Aleem's Contact Information
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