Rüdiger Odenbach

Vice President Customer Management @ voestalpine Signaling Siershahn GmbH

About

Experienced sales professional with an extensive marketing expertise. With over two decades of international experience in strategic and operational roles across the E-Mobility, Telecommunications, Education Management, and Railway Systems industries. My professional journey includes a decade in the EMEA region, particularly in Dubai, and one year in China.My achievements encompass notable successes in building and leading both local and regional teams, often in remote environments. Proficient in business development, product management, commercial setup, and change management with substantial knowledge to drive organizational growth.Recognized for outstanding intercultural communication skills in multicultural environments, I am characterized by tech-savviness, a hands-on approach, and a results-driven attitude.Keywords: Business Development • International Business • Sales Management • Strategic Sales • Regional Management

Country

Germany

City

Herrenberg

Industry

Management Consulting

Skill

Leadership, International Business, Sales Management, International Sales, Sales Operations, Marketing Strategy, Strategic Planning, Telecommunications, Mobile Technology, Team Management, Team Motivation, Change Management, Business Restructures, Performance Management, New Business Development, Customer Acquisition, Tech-savvy, Mobile Communications, Business Strategy, Product Marketing

Experience

Vice President Customer Management

voestalpine Signaling Siershahn GmbH

2025-1 - Present · 1 yr 9 mos

Chief Sales Officer (CSO)

SoFlow

2022-1 - 2024-12 · 3 yrs

Herrenberg, Baden-Württemberg, Germany

• Development and implementation of a comprehensive sales strategy • Focusing on market expansion and penetration while maintaining premium brand positioning • Engaging with key customers to understand requirements and challenges, providing tailored solutions • Overseeing all operational aspects of the sales funnel • Negotiation and closing of Master Purchase Agreements

Sabbatical and reorientation

2020-2 - 2021-12 · 1 yr 11 mos

Herrenberg, Baden-Württemberg, Germany

Regional Sales Director Core Markets

Navitas

2018-2 - 2020-1 · 2 yrs

Dubai, United Arab Emirates

• Strategic as well as operational leadership of Navitas’ EU, Middle East, Africa, Russia/ CIS, Americas and Pakistan regional offices • Accountability for university partnerships recruitment to all destination markets • Managing Navitas’ B2B agent network comprising of more than 600 agents • Multi-channel management - B2B, B2C, inside sales, institutional partnerships • Implementing marketing & recruitment activities for agents, direct sales and institution counsellors; • Strategic alignment divisions/ university partners (multi-brand management) • Business development of new sales channels • Restructuring and merging of several sub regions including definition of structures, processes, governance, roles and responsibilities

General Manager

ALCATEL ONETOUCH MEA

2016-10 - 2017-12 · 1 yr 3 mos

Dubai

• Leading regional offices and teams in multiple countries (HQ in Dubai, UAE) including P/L responsibility • Defining and implementing regional sales and marketing strategies adapted to local requirements • Alignment of dedicated global account strategies MEA & Europe • Portfolio and pricing management • Development of GtM scenarios • Negotiation of commercial agreements/ SLAs • Driving regional projects and initiatives to achieve commercial targets

General Manager

Sony Mobile Communications

2010-5 - 2016-6 · 6 yrs 2 mos

Dubai/ UAE

General Manager/ VP Middle East, Africa & Turkey Market Unit Head Middle East • P&L and Branch office responsibility with regional sales & marketing teams • Development and implementation of MEA business strategy • Providing leadership to sales, marketing, business management, HR, CS and finance • Customer relationship management on senior- and C-level

Head of Sales MEA

Sony Mobile Communications

2009-6 - 2010-4 · 11 mos

Dubai/ UAE

• Setup of new sales strategy & organisation: Change from volume to value sales • Focus on sales channels and development of strategic partnerships • Acquisition and customer relationship management • Management of regional and local sales teams

Head of Sell Through, Distrib. & Retail Sales Productivity

Sony Mobile Communications

2008-1 - 2009-5 · 1 yr 5 mos

UK, London / China, Bejing

Head of Offer Management

Debitel AG, Stuttgart

2006-7 - 2007-12 · 1 yr 6 mos

Stuttgart Area, Germany

• Development and implementation of acquisition campaigns (retail, dealer, distributor, online channel) • Hardware management (supplier negotiation & selection) • Pricing (hardware & services incl. SAC responsibility) • Customer relationship management (key customers)