réjean lapensée

senior designer

About

I'm a Graphic Designer with extensive creative marketing experience. I have had the pleasure of various roles with Eaton's, CIBC, Canadian Tire and most recently as the Team Lead/Senior Designer with TC Media. This experience has included everything from concept and layouts through to pre-press and production for retail flyer, in-store materials, brochures, direct mail, catalogue and corporate design and much more. My career focus has always been to produce clean, effective creative that meets the needs and wants of all stakeholders – a consistent brand + a clear message = results.

Country

canada

City

toronto

Industry

marketing and advertising

Skill

layout, brochures, posters, logo design, flyers, corporate identity, retail design, creative direction, creative strategy, art direction, visual merchandising, graphic design, quarkxpress, typography, creative problem solving, concept development, pop design, direct mail, catalogs, adobe acrobat, pre press, graphics, indesign, visual communication, mac, advertising, adobe creative suite, branding and identity, corporate branding, brand development, big box, time management

Experience

senior designer

tc transcontinental

2005-1 - 2012-1 · 7 yrs 1 mo

* lead and assisted design & ensured execution of all on-going creative concepts & formats for The Home Depot retail flyer account; * mentored and oversaw the design & layout teams in their weekly flyer/ rop/ signage production; * liaison with Associate Creative Director & Account Producer to ensure, maintain & guide the creative & brand standards with The Home Depot marketing/ buying functions needs & requests * concurrently with my main work focus being The Home Depot, I lead/participated in several retail clients flyer redesigns including Toys R Us, Pharmasave and Zellers

graphic artist

canadian tire

2002-1 - 2005-1 · 3 yrs 1 mo

* participated in the layout creative of weekly promotional flyers and the annual Canadian Tire Catalogue * executed the design & layout of various specialty pieces * pro-active and effective within the Print Production team in maintaining corporate brand identity & quality standards * liaison with the marketing/ buying functions to ensure accuracy and consumer benefit with the layout creative * acted as designate in absence of Associate Manager of Layout at weekly layout review

graphic designer

informco

2000-1 - 2001-1 · 1 yr 1 mo

conceptual work and layout design for projects such as brochures, annual reports, direct mail pieces, logo branding etc

creative design consultant

cibc

1999-1 - 2000-1 · 1 yr 1 mo

managed creative projects with freelance designers; assignments included direct mail pieces such as inserts, flyers and brochures, in-branch collateral and merchandising posters

graphic designer

t eaton

1985-1 - 1999-1 · 14 yrs 1 mo

managed and executed creative design projects such as multi-page inserts, magazine and newspaper ads, brochures, store signage, direct mail pieces etc. from concept creation to design layout to final proofs