Никита Рыжов

Regional Marketing Manager @ Airba Fresh

About

I’m a marketing professional based in Almaty with over four years of experience in retail and education. I have worked on promotional campaigns, store launches, partnership projects, and content-driven marketing initiatives. My focus is on building clear, engaging communication that helps brands attract attention, connect with their audience, and support growth.

Country

Kazakhstan

City

Almaty

Industry

Marketing & Advertising

Skill

Event Management, Digital Marketing, Marketing Management, Video Editing, Social Media Marketing, Creative Strategy, Management, Project Management, Marketing, Advertising, Trade Marketing, Менеджмент, Цифровой маркетинг, Торговый маркетинг, Управление проектами, Реклама, Content Creation, Контентные стратегии, Редактирование, Filming

Experience

Regional Marketing Manager

Airba Fresh

2025-1 - Present · 1 yr 8 mos

Алматы, Казахстан

- Executing promotional campaigns, seasonal activities, and promotional initiatives. - Coordinating contractors, designers, partners, and suppliers. - Supporting store openings and private label product promotion. - Preparing campaign materials for promotions and launches. - Supported the launch of 4 new stores, including advertising, promotional activities, and design materials. - Launched Airba Fresh in the Halyk Bank Super App. - Managed partnership projects with Technodom, Unico Play, and Megogo. - Supported the rollout of 100+ private label SKUs across the app and offline stores.

Social Media Marketing Specialist

Airba Fresh

2025-1 - 2025-8 · 8 mos

Almaty, Kazakhstan

- Created content for Instagram and TikTok. - Developed content ideas and content plans for short-form videos. - Produced and edited promotional video content. - Supported brand visibility across social media.

Marketing Department Specialist

Turan University

2021-4 - 2025-1 · 3 yrs 10 mos

Almaty, Kazakhstan

- Organized marketing campaigns, student recruitment events, and offline activities. - Prepared advertising and presentation materials for promotion. - Promoted educational programs and monitored competitor activity. - Attracted 2,000+ applicants and students. - Organized 100+ student recruitment events. - Launched and promoted “START” courses for prospective students. - Organized 500+ internal marketing events. - Managed partnership projects with Invictus Fitness, Haribo, Samal, and Samsung.