Rythima Mahajan

Brand Manager @ Sterling Parfums Industries LLC

About

I’m a brand marketer with 5+ years of experience building and scaling fragrance, consumer healthcare and FMCG brands across Indian and global markets.At Sterling Perfumes, I lead brand strategy and 360° marketing for two fragrance brands across 100+ countries. My work spans consumer insights, positioning, GTM, media, digital, content, influencer marketing, innovation, NPD and market activation. Working across diverse markets has strengthened my ability to balance global brand consistency with local relevance.Before moving to Dubai, I was with Piramal Consumer Healthcare, where I built and scaled a women’s healthcare portfolio across brand strategy, innovation, NPD, media and consumer education. I worked across the full funnel, from opportunity identification to campaign execution. The portfolio grew 205% YoY, reinforcing my belief that strong brands are built when insight, strategy and execution come together.I began my career at Emami, working across seven Indian states and learning how brands are built in the real world, through distribution, trade marketing and last-mile execution, not just strategy decks.Today, I bring together brand thinking, commercial understanding and hands-on execution. I enjoy connecting consumer insight to business strategy and translating it into campaigns and market impact.I’m an MBA from MICA and an Economics graduate from Delhi University.Outside work, I’m usually chasing coffee, running, or thinking about why some brands become culture while others don’t.Always happy to connect over brands, marketing, consumer behaviour or a good iced latte in Dubai.

Country

United Arab Emirates

City

Dubai

Industry

Retail

Skill

Brand Activation, Brand Management, Business Marketing, Marketing Management, Brand Strategy, Interpersonal Skills, Communication, Public Speaking, Microsoft Excel, Microsoft PowerPoint, Research, Marketing, Risk Analysis, Internal Audit, Auditing, Risk Management, Team Management, Easily Adaptable, Creativity Skills, People Management

Experience

Brand Manager

Sterling Parfums Industries LLC

2025-11 - Present · 10 mos

Dubai, United Arab Emirates

1. Own global brand strategy for two fragrance brands, setting direction across markets, distributor partners, and category positioning from HQ 2. Led the flagship brand's repositioning, steering brand book development and creative direction from concept through to distributor rollout 3. Direct and align cross-functional teams to translate brand strategy into consistent execution across markets 4. Lead end-to-end development of integrated global campaigns, combining experiential activations, influencer partnerships, and PR with agencies and in-market teams 5. Oversee the commercial launches of global NPDs, aligning creative, and distributor teams around a single go-to-market narrative

Brand Manager

Piramal Consumer Healthcare

2024-6 - 2025-8 · 1 yr 3 mos

Mumbai

1. Owned end-to-end brand strategy and NPD for the Women's Intimate Care portfolio across India, exceeding sales targets by 172% and driving 205% YoY revenue growth across GT, MT, and E-Commerce 2. Ran a multi-channel GTM strategy (TV, Digital, POSM) that lifted aided brand awareness to 99% and spontaneous recall to 92% 3. Led a category-first period panty launch in General Trade, building the full GTM plan (visibility, trade schemes, offers) 4. Ran consumer research (FGDs, DIs) that shaped creative direction for a celebrity-led campaign

Deputy Brand Manager

Emami Agrotech Limited

2022-4 - 2024-5 · 2 yrs 2 mos

Kolkata

1. Led 360° marketing campaigns and GTM activations across 7 states for the Emami Healthy & Tasty rebrand, increasing household penetration by 1% across key markets 2. Launched a category-first product range achieving 1.3x planned placement in General Trade outlets, driving a 5% increase in brand recall and trial 3. Coordinated with 15+ Area Sales Managers across 7 states to drive GTM execution and in-market activation timelines 4. Partnered with Senior Leadership on budgeting and pricing strategy, managing 15+ vendors and agencies

Risk Analyst

KPMG India

2018-6 - 2020-3 · 1 yr 10 mos

Delhi, India

1. Performed corporate risk assessments and operational compliance audits for high-volume FMCG and OEM clients 2. Reviewed compliance parameters for over 100 SKUs, establishing 6 SOPs and recommending 50+ remedial measures