Rym Benchaar

Founded and scaled a DTC wellness and services brand from zero to $1M+ revenue in two years, leading to acquisition. Still operating the business post-acquisition. Owned the full growth stack end to end: positioning, paid acquisition, lifecycle marketing, conversion optimization, retention, analytics, and team leadership. - Acquired 4,000+ customers and 500+ high-value clients through integrated paid media, lifecycle, and organic strategies - Scaled paid acquisition across Meta and Google while maintaining strict CAC efficiency and 4x-20x ROAS depending on campaign - Built automated lifecycle journeys, churn prevention, and win-back flows driving 12+ month average retention - Designed and ran experimentation frameworks across messaging, timing, offers, and creative, optimizing weekly on incrementality and revenue impact - Owned all offer design, pricing, positioning, and funnel strategy - Led a team across creative, media buying, sales, and operations

- Managed, led and strategized all retention marketing campaigns across multiple channels including email marketing, SMS and social media marketing for all 6 Foot Locker Inc. banners - Managed multi-million dollar budget across lifecycle and data-driven retargeting initiatives - Built team operating model, KPI reporting, and cross-functional alignment across ecommerce, analytics, and creative - Managed a team of 18 people - Led SMS and email marketing teams - Drove incremental e-commerce sales through AB tests and added $25M in annual revenue - Worked closely with data analytics and CRM teams to leverage advanced segmentation efforts in our digital marketing efforts - Responsible for leading and managing budgets related to optimizing retention marketing efforts

- Develop multi-channel marketing campaign programs and customer lifecycle management plans aiming at increasing retention and driving acquisition for Barneys New York and Barneys Warehouse - Create detailed tactical plans that guide our external vendors on the campaign execution such as the messaging strategy, creative direction, content and segmentation - Spearhead the personalization strategy through all digital channels and lead AB test experiences across different customer segments - Acquired better qualified customers with a CLTV of +200% compared to our average clients using lookalike modeling - Increased ROAS of digital programs from $3 to $7-$13 across paid search, paid social and display channels - Leverage 1st and 3rd party data as well as industry macro-trends to recommend and drive execution of innovative and data-driven digital marketing strategies - Develop and maintain weekly and monthly reports, and standardize KPI reporting and regular performance assessment using all available analytics data - Leverage business knowledge and analytical skills to translate complex results into clear insights and actions for C-level executives - Support the continued enhancement and evolution of our analytics capabilities and stay abreast of industry trends and drive new analytics initiatives that contribute to cross-site business goals.

- Create and implement digital & eCommerce strategies for traffic, conversion rate and AOV growth - Provide strategic insights and business recommendations to decision-makers using consumer data and web analytics - Leverage web and CRM data such as shopping patterns, conversion funnel and traffic trends to pinpoint opportunities for conversion rate optimization - Define forecast KPIs and measure campaign performance during and after campaigns are executed. - Map the customer lifecycle journey in store and online, identify touchpoints (Moments of Truth) and measure attributes impacting conversion rates - Analyze customer segments using RFM metrics and define opportunities to drive acquisition and increase customer lifetime value - Be on the lookout for new innovative technologies that provide innovative analytics capabilities - Map, measure and recommend cutting edge online experience improvements by utilizing the diverse spectrum of data sources such as web analytics, offline POS data, macro industry trends and consumer research - Build insightful presentations with competitive analysis and strategic recommendations and present to C-level executives CLIENTS I HAD THE PLEASURE TO WORK WITH: McCann, Goodfood, Brother, BonLook, Reitmans, Jean-Paul Fortin, Jack & Jones, Vero Moda, Rudsak, Danone, Keurig, L'Oréal, Visa, Merck, BrandSource Canada, Empire, Buffalo Jeans, Nespresso, Birks.

- Led the strategy of over 25 digital marketing and e-commerce projects (~$3M) and managed projects for B2B/B2C US and Canada clients, mostly in the retail industry - Managed strategic CRM projects, including customer journey mapping and omni-channel communications tactics (ROI up to 300% online) - Created cross-channel digital ecosystems (SEO, PPC, Social, Email, Affiliate, Website UX) with the objectives of traffic acquisition and conversion, tracked and measured campaign performance - Leveraged web analytics and consumer research data to make strategic recommendations on database acquisition and segmentation strategies - Defined and reported KPIs through dashboarding, and support strategic recommendations with analytical data, competitive benchmarking analyses and best practices - Ensured ongoing user experience optimizations through A/B testing plans, data-driven insights and new implementations - Mapped the customer journey and identified opportunities for improvement in store and online - Built the Strategy team, defined specific roles and the department’s roadmap - Worked closely with account managers, performance marketers, designers and content creators to leverage global expertise in the client’s favour Clients: Keurig, Rudsak, Bestseller (Jack & Jones, Vero Moda)

• Assisted all six e-commerce brands (Reitmans, Smart Set, Addition Elle, Penningtons, RW&CO. and Thyme Maternity) by delivering strategic omni-channel recommendations utilizing primary data from CRM, Web Analytics and Market Research projects • Oversaw the design, implementation and delivery of over 50 quantitative and qualitative research projects covering a wide range of topics such as online and offline shopping experience, market trends & brand positioning • Leveraged data-driven insights to develop cross-channel strategic tactics aligned with business needs, brand positioning and financial objectives • Oversaw & coached a junior analyst for the development & execution of an online CXM project • Development and implementation of a long-term research plan consisting of a variety of data sources, KPIs and budget for all divisions

• Managed over 100 quantitative research studies for global and national renowned clients in various CPG categories • Working with senior level researchers to develop quantitative studies aiming at guiding the client in their strategic decision-making • Building reports, data analysis and strategic recommendations to high profile CPG clients • Questionnaire design, verify data quality and create reports • Manage the launch, execution and maintenance of market research studies • Ensure liaison between the data collection, coding and data processing teams