Rylee Kitts

Marketing Manager @ Chosen Foods

About

In my past roles in the marketing and creative space I have lead a team of creative and strategic professionals who design and execute marketing campaigns for innovative and cutting-edge retail solutions. I have worked with a variety of clients, from small businesses to large corporations, to help them increase their sales, customer satisfaction, and brand awareness, using social media, web design, branding, and content creation. I have a Bachelor of Arts in Communication and Design from the University of California, Davis, where I developed my passion for visual storytelling and user experience. I have also acquired multiple skills in logo design, typography, packaging, photography, and Adobe software, which I apply to my projects. My goal is to leverage my skills and experience to create a distinctive identity and contribute to the growth and vision of companies through effective and engaging marketing. I am always eager to learn new trends, techniques, and tools in the marketing and design industry, and to collaborate with other talented and driven professionals.

Country

United States

City

San Diego

Industry

Food Production

Skill

Creative Content Creation, Market Planning, Product Marketing, Sales Enablement, Product Launch, Design Direction, Media Management, Social Media Management, Creative Briefs, Writing, User Experience Writing, Content Design, Website Administration, Event Marketing, Communications Strategy, Attention to Detail, Social Media Marketing, Marketing Strategy, Design, Brand Identity

Experience

Marketing Manager

Chosen Foods

2024-4 - Present · 2 yrs 6 mos

San Diego, California, United States

Marketing Content Manager

Automated Retail Technologies

2020-2 - 2024-1 · 4 yrs

Led the establishment and management of a digital B2B brand template library, collaborating cross-functionally with developers, customer success, and sales teams to implement data-driven recommendations. Additionally, spearheaded the creation of a B2C marketing toolkit. Managed social media coordination, ensuring brand messaging consistency across all platforms. Implemented creative campaigns driving a +13% growth in followers over 90 days and conducted A/B testing for targeted ad content on Facebook and LinkedIn. Spearheaded UX copywriting and design for kiosk ordering screens and mobile apps, enhancing user experience. Led Wordpress maintenance for website functionality. Coordinated company trade show participation, maximizing brand exposure and lead generation through post-show communications and marketing materials.

Marketing Manager

Generation NEXT Franchise Brands

2019-9 - 2020-1 · 5 mos

In my previous role, I managed marketing material orders, sales transactions, and vendor relationships through our company website on Wordpress. Additionally, I spearheaded the development of our social media strategy, conducted A/B testing for digital media, and orchestrated frequent email marketing campaigns while ensuring our web and CRM platforms remained up-to-date. I also oversaw the monthly creation of marketing presentations for new clients, led marketing launch calls, and offered strategic guidance on franchise marketing tactics. Moreover, I provided personalized customer support to clients, fostering stronger relationships and amplifying our marketing and brand awareness initiatives.

Graphic Designer

Generation NEXT Franchise Brands

2018-9 - 2020-1 · 1 yr 5 mos

I played a key role in designing creative assets for branding, marketing materials, social media graphics, and website elements. Working closely with clients, I understood their design requirements and delivered solutions that aligned with their objectives and brand identity. I also led the full UX/UI design and UX writing for a kiosk ordering screen and consumer mobile app, integrating video and motion graphics to enhance user engagement. Additionally, I maintained relationships with printers and vendors to ensure the production quality and brand consistency of printed materials. Lastly, I contributed to the establishment and maintenance of brand guidelines to uphold design consistency across all marketing platforms and interactions.