Ryan Stokes-Pack

Research Executive operating at the intersection of market intelligence, behavioural analytics, and organisational decision-making — supporting senior product, marketing, and commercial leadership appointments across UK, EMEA, and US markets. — Structured market mapping across 30–60+ companies per mandate, building intelligence on leadership composition, organisational structure, and competitive positioning across consumer and technology sectors. — Built predictive lead scoring model in Python using client fill rate, time-to-hire, and salary alignment — enabling Expected Value ranking of mandates and reducing time on low-probability searches by 18%. — Developed funnel conversion analysis tracking pipeline from longlist to placement — identifying bottlenecks and improving Sent-to-Interview conversion rate by 12%. — Constructed supply and demand heatmaps using LinkedIn Talent Insights and CRM data, quantifying candidate-to-job ratios to enable evidence-based search strategy and client expectation management. — Built regression models analysing experience, proximity, and academic background against post-placement retention — surfacing predictive indicators of long-term fit. — Longitudinal talent datasets in SQL tracking senior leadership transitions across target markets — transforming search data into ongoing market intelligence. — AI-augmented research workflows using Claude delivering market maps and longlists within 48–72 hours of mandate launch, 35% faster than conventional methods. — Market intelligence visualised through Power BI and Tableau dashboards for senior stakeholder decision-making. — Behavioural frameworks applied to analyse how organisations make leadership decisions and respond to market conditions.

Designed and built a behavioural anomaly detection framework applied to JD Sports store KPI data (52 weeks × 12 stores), investigating whether combinations of KPI deviations can serve as early warning signals for inventory loss risk — grounded in the fraud triangle and routine activity theory. Synthetic data simulation projects 71% of anomalies detectable up to one week in advance and 31% three weeks in advance, reframing the proposition from measuring loss to creating intervention windows. Built a Python anomaly detection pipeline using z-score standardisation and composite risk scoring across six KPI variables (transaction voids, return rate by SKU, attachment rate, GVOC, MPOS/kiosk utilisation, basket size variance) — chosen over Isolation Forest to prioritise explainability for operational deployment. Achieved 65.8% precision, 100% recall (F1: 0.79), with recall deliberately prioritised as a screening tool policy choice and threshold sensitivity documented across three calibration options. Delivered three outputs: a behavioural risk typology classifying four loss archetypes mapped to KPI signatures (transaction voids as dominant signal at 28% detection weight); a fully documented Python codebase published to GitHub; and a Tableau dashboard visualising store-level risk scores and contributing KPI deviations, designed for non-technical loss prevention users. Contextualised findings against JD Sports plc public financials (margin compression 10.5% → 9.4%; $132bn global retail shrinkage) — modelling a conservative £470k–£940k shrinkage reduction on a pilot cohort (upper bound £3.75m) and presenting outputs in the format of a commercial recommendation report addressed to a Head of Loss Prevention.

- Broke the store record for Crep Protect sales — 16 units in a single shift, surpassing all previous benchmarks across the store. - Ranked #1 across five KPI leaderboards simultaneously: Crep Protect, JD Status sign-ups, MPOS, Kiosk, and GVOC — sustained over multiple weeks. - Maintained a 90%+ GVOC customer satisfaction score, consistently outperforming store benchmarks by applying behavioural framing, active listening, and tailored communication. - Deployed consumer psychology principles — social proof, value anchoring, urgency cues — to drive measurable uplift in conversion and basket size.

- Applied behavioural and neuroscience principles to real-world consumer and marketing case studies. - Analysed how attention, emotion, and memory influence decision-making in consumer contexts. - Developed insights into ethical persuasion, customer engagement, and brand perception. - Gained practical exposure to neuromarketing strategies and data-driven campaign evaluation.

- Worked across a range of high-intensity live event settings, including Hull KR rugby matches and the Yorkshire races, providing front line hospitality and customer service through an agency. - Delivered food, beverage, and front of house service while managing dynamic crowd environments and adapting rapidly to shifting guest needs. - Gained practical exposure to group behaviour, social dynamics, and nonverbal cues, helping shape a deeper interest in applied behavioural science.

- Designed and ran and independent research study on heading perception across elite-level athletes using virtual optic flow tasks. - Collected and analysed data using a 2x2x2 mixed ANOVA using SPSS to assess perceptual accuracy under different flow conditions. - Used Gorilla.sc to implement dynamic visual stimuli and assess perceptual accuracy. - Delivered poster presentation about study to my peers, developing my public speaking skills - Interpreted findings within cognitive psychology, gender differences, and spatial navigation theories. - Produced a well-received research report with real-world implications for sports science and performance psychology.

- Developed an intervention to increase COVID-19 vaccine uptake among Pakistani individuals aged 65+ - Applied COM-B, social norms theory, and behavioural science principles to identify psychological and social drivers of hesitancy. - Conducted a population analysis to inform tailored messaging and delivery channels. - Applied ethical frameworks to ensure relevance, clarity, and cultural alignment. - Presented findings and intervention strategy to University supervisors and peers.

- Supported both kitchen and front of house operations in a high-volume hospitality environment. - Delivered food preparation and maintained hygiene standards while coordinating with kitchen staff during peak periods. - Assisted with guest-facing duties, including bartending, table clearing, order handling, and customer support. - Developed strong multitasking, teamwork, and time management skills under pressure. - Gained practical insight into social behaviour, emotional regulation, and decision making in fast paced, high stimulation settings.

- Worked in the kitchen as part of a fast-paced team environment, responsible for food preparation, grilling, and maintaining high hygiene standards. - Supported smooth kitchen operations by following company procedures, managing stock rotation, and ensuring consistency in food quality and presentation. - Collaborated closely with front-of-house staff to meet customer demand during peak hours. - Developed strong time management, attention to detail, and teamwork skills under pressure.

⸻ Studied a wide range of psychological topics with a focus on cognitive processes, behavioural science, and real-world applications of psychology. Developed strong research, analytical, and communication skills through both qualitative and quantitative methods, including SPSS and experimental design. Dissertation: The Influence of Athletic Training and Gender on Heading Perception, explored how sports experience and gender affect spatial navigation and perceptual accuracy. Key modules included: Cognitive Psychology, Neuroscience, Cognition & Emotion, Criminological Psychology, and Research Methods. Represented the University in BUCS basketball and athletics competitions, demonstrating teamwork, time management, and discipline. Actively involved in the Psychology Society, attending events and academic discussions alongside peers and lecturers.

Completed secondary and sixth form education with strong academic performance and active participation in school life. Developed key skills in communication, critical thinking, and time management through both academic work and extracurricular involvement. Represented the school in multiple sports including football, basketball, rugby, cricket, and athletics, demonstrating versatility, discipline, and strong teamwork across a variety of competitive environments.