Ryan L. Stoer
SVP, Group Media Director @ Colle McVoy
About
Ryan is a strategic thinker focused on driving results and unlocking value from clients' marketing investments. He pursues excellence through a combination of expansive creative thinking paired with intellectual rigor. A self-described data nerd, he looks to analytics to inform decision making.
United States
Greater Minneapolis-St. Paul Area
Marketing & Advertising
Market Research, Interactive Marketing, Media Planning, Media Strategy, Integrated Marketing, comScore, Digital Marketing, Digital Strategy, Interactive Advertising, Media Buying, Advertising, Online Advertising, Outdoor Advertising, Mobile Marketing, Digital Media, Social Media Marketing, Traditional Media, Marketing Communications, Mobile Advertising
Experience

Principal, Integrated Media Strategy
StoerBear Media LLC
Minnetonka, Minnesota, United States
Solve business challenges. Deliver media excellence. Drive meaningful results. Client Industries: Global Cybersecurity, Global Travel: Cruise lines, Home and Garden, Cannabis and SaaS

Director, Integrated Planning
Greater Chicago Area
Strategic media lead driving results for clients including Cincoro Tequila, Brave Good Kind, a2 Milk, Potbelly, CEFCU, The Libman Company, The Morton Arboretum, Vi Living and Hagerty Classic Car Insurance

Vice President, Associate Media Director
Greater Chicago Area
Strategy lead across National and Local media for Edward Jones Investor, Industry Branding and Financial Advisor Recruitment campaigns, Farm Credit Mid-America, Rural 1st and TreeHouse Pastas. Focus on innovation, creativity, media effectiveness/efficiency, grounded in advanced analytics to inform decisions.

Senior Engagement Strategist
Minneapolis, MN
Senior Engagement Strategist (Associate Media Director) focusing on National Network and Cable Television advertising strategy, planning, buying, vehicle integrations and branded content creation for Subaru of America, Inc. Key roles: Advance the National TV strategy within the marketing framework including development, management and execution of upfront budgets, network allocations and evaluation of scatter opportunities Manage two National Television buying teams spending in excess of $100MM in upfront and scatter dollars across 30+ Network Prime and Cable TV networks Foster idea creation, manage approvals and oversee production of earned Subaru vehicle integrations and branded content with multiple TV networks and digital partners on-air, online and across social media

Media Supervisor
Minneapolis, MN
Acted as the client and internal media lead in performing research, defining audience, determining budgets, managing buying partners, supporting the group media directors and supervising a team of planners and analysts in multi-media connection planning and buying. Key clients included: Fifth Third Bank, Pei Wei and University of MN - TCF Stadium

Sr. Media Planner
Campbell Mithun
Minneapolis, MN
Participated in consumer research, target definition, and multi-media planning across several clients and categories. Key clients included: General Mills (Hamburger Helper, Pop Secret, 8th Continent Soy Milk and Bisquick), The Hartford Insurance, Pactiv/Hefty and Cargill (NatureWorks LLC).
Ryan L. Stoer's Contact Information
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