Ryan Stansfield

Responsible for defining and delivering customer data products that serve all of Adobe's product and business functions to enable better customer experiences that drive revenue growth through customer acquisition, engagement and retention. Transformed Adobe from an IT backlog of customer data enablement work to a portfolio of self-service data products and solutions that empower the business with speed, scale & agility. A hands-on, data savvy leader of a focused team of product managers, analysts and architects that partner across Adobe's functions to enable data-driven strategies for product, go-to-market, customer experience / support, marketing and sales.

Manage teams of analysts and engineers to conceptualize, design, build and operate core capabilities that enable data-driven driven experiences that delight Adobe's customers. Both a hands on and leadership role in creating solutions that provide rule-based, x-channel customer engagement campaigns triggered by user interactions across the website, within products, through support and more. These services enable Adobe's customers to get timely, relevant messages wherever they may be engaging with the brand.

Responsible for user engagement analytics for Adobe's Creative Cloud subscription offerings (web, desktop, mobile and services applications) to drive user experience, marketing and product innovation. Accountable for the portfolio strategy, technical architecture and data science & predictive analytics functions.

Responsible for the definition and design of Adobe's corporate information management ecosystem. Partnered with line of business leaders to define the data requirements of their strategic business programs and define and obtain investments for the information management capabilities that will catalyze these programs. Developed information systems and data architecture blueprints and advised implementation teams on product and capability roadmaps.

Established and ran the data governance and master data management programs that established reliable customer data for marketing automation, lead management, sales territory assignment, customer support and business intelligence,

[Joined HP as part of Mercury Interactive acquisition] Responsible for the successful integration, transition and/or retirement of the acquired company data lakes and and business intelligence assets. Managed the engagement, analysis, planning and execution of more than 10 acquired companies and the rationalization of over 150 different BI applications to enable newly integrated business to seamless gain visibility into the previously isolated businesses.

Provided the vision and guidance for critical advancements in the company’s technical, information, and business architectures, driving corporate growth and efficiency. Played a key role in the definition and implementation of a new enterprise architecture organization. Served as the corporate expert in enterprise information and provided the vision and the plan to drive incremental business value from enterprise data. Evaluated at the top of the performance ladder in Mercury’s I.T. department each quarter employed.

Lead data architect, often doubling as a project manager, technical lead or business analyst in numerous Siebel CRM implementations (Call Center, eSales, and eService). Lead development, integration, and data conversion teams for a half dozen Fortune 500 companies. Partnered with customer management offices and lead customer delivery teams in enterprise architecture planning, systems integration, data migrations, CDI strategies, data quality/governance solutions, ETL frameworks, and business process engineering. Individually responsible for the delivery of solutions and best practices that resulted in customer success stories. Performance has been evaluated in the top 10% of his peers each year employed.