Shadrin

Shadrin

Global Vice President of Marketing at Cannondale @ Cannondale

About

I help brands succeed by delivering three competitive advantages : 1. Innovating pioneering solutions in customer understanding and personalization, underpinned by a strong command of data-driven decision-making and AI/ML technologies. 2. Doubling revenue in under 36 months by integrating cutting-edge technology with consumer insights and transformative marketing strategies that drive significant growth and create compelling brand and purchase path journeys. 3. Leveraging my deep understanding of digital marketing, e-commerce transformation, and customer engagement -- including years of experience with Shopify, Sales Force Commerce Cloud, Magento, and the relevant marketing stacks for each – to generate remarkable results and lead businesses towards a future of innovation and success. A few comments regarding my results and leadership: "You've got a really good handle on what we are about and what we need to do to be an even better company." Yvon Chouinard, Founder of Patagonia "Our CMO has proven he can grow the business. By the end of this year, we will likely have doubled sales, and without any meaningful new products in the three years prior to August." Recent quarterly investor update "You had the vision that reshaped and ultimately saved Orvis...I see you as the best boss I ever had." James Hathaway, CEO Make-A-Wish Foundation

Country

United States

City

Wilton Center

Industry

Retail

Skill

Google Data Studio, Machine Learning, Google Analytics, Marketing Campaigns, Analytical Skills, Organizational Leadership, Multi-channel Retail, Brand Development, Merchandising, Apparel, Retail, E-commerce, Marketing, Brand Management, Product Development, Marketing Strategy, Social Media, Strategic Planning, Online Marketing, Merchandise Planning

Experience

Cannondale

Global VP Marketing

Cannondale

LinkedIn
2025-4 - Present · 1 yr 5 mos
Rule72 Consulting

Co-Founder and Partner

Rule72 Consulting

LinkedIn
2023-9 - 2025-4 · 1 yr 8 mos
Hyperlite Mountain Gear

Chief Marketing Officer

Hyperlite Mountain Gear

LinkedIn
2020 - 2023 · 3 yrs

Portland, Maine, United States

Patagonia

Vice President, Global Direct To Consumer

Patagonia

LinkedIn
2016 - 2019 · 3 yrs

Ventura, California

Fox Racing

Chief Marketing Officer

Fox Racing

LinkedIn
2015 - 2016 · 1 yr

Orange County, California

Timberland

Vice President, Direct To Consumer

Timberland

LinkedIn
2012 - 2015 · 3 yrs

Stratham, NH

The Territory Ahead

Chief Merchandising Officer

The Territory Ahead

LinkedIn
2010 - 2012 · 2 yrs

Santa Barbara, CA

Orvis

Director Of Merchandising

Orvis

LinkedIn
1995 - 2010 · 15 yrs

Manchester, VT

Education

Hamilton College

Hamilton College

LinkedIn

History

Shadrin Contact Information

Email

******@***.com

Phone

(**) *** ****

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