ryan ruud

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager. Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing. Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows. Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Welcome to our neck o' the woods! At Lake One we work with startups, social enterprises, and growth driven brands to plan, build and execute digital marketing programs. We help clients across a diverse industry set from technology to retail and financial services to health to find traction, drive demand and grow revenue.

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company. Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing. Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. Business needs led to the addition of CEO responsibilities including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

Reporting to the CEO, hired to establish integrated marketing, strategy and team for Four51, a leading B2B e-commerce SaaS platform. Some key accomplishments include: Recruited and developed an internal team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer and others in development and execution of an integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing that reduced cost of sales by 80% and increased rate of user acquisition by 887%. Partnering with cross-functional counterparts, led an implementation of SalesForce CRM which uncovered new services and support revenue opportunities enhanced by the development of a Marketing Services Suite. Monitored market, industry, competitors and trends resulting in brand and product repositioning based on research and analysis to capitalize on expanding market opportunities.

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM) Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Reporter, Anchor and Producer at Campus News Station, UTVS. - Vice President of campus Chapter of Society of Professional Journalists. - Chair of First Amendment Forum, Annual CampusConference on First Amendment. Activities and Societies: Society of Professional Journalists, UTVS-TV (Campus Television Station), Graduate Assistant - Department of Mass Communications

Led UTVS, St. Cloud State's campus run and the department of Mass Communication's Lab, through a digital renovation in gathering and disseminating news. - Established content partnership between Gannett's St. Cloud Times, St. Cloud's daily newspaper, and UTVS, St. Cloud State's campus run, week-daily newscast. - Led UTVS from producing 1 live week-daily newscast to 2 live week-daily newscasts. - Recognized by Society of Professional Journalists and National Television Academy of Arts & Sciences for individual reporting, live reporting, photography, breaking news coverage and as News Director for Best College Newscast. Activities and Societies: UTVS, SPJ