Ryan Rego

Director - CRM @ Dubai Department of Economy and Tourism

About

Strategic marketing and partnerships professional with 12+ years of experience leading high-impact campaigns, retail activations, and cross-sector collaborations across Dubai’s most iconic citywide initiatives. Currently serving as Director – CRM, Retail Calendar & Promotions at Dubai Festivals & Retail Establishment (DFRE), I oversee the full spectrum of campaign strategy, stakeholder engagement, and performance-driven execution. From citywide sales and spend-and-win activations to data-led CRM journeys and seasonal calendar planning, my work is rooted in creating meaningful consumer connections and measurable business impact. I’m passionate about building integrated, cross-platform strategies that bring together advertising, partnerships, affiliate marketing, BTL, digital, eCommerce, events, and sponsorships — always with a focus on ROI, creativity, and engagement. Over the years, I’ve had the opportunity to collaborate with some of the world’s leading brands across Retail, Hospitality, Airlines, Technology, Financial Services, and FMCG — including Destination Dubai, EMAAR, Emirates Airlines, Majid Al Futtaim, IBM, Microsoft, Lenovo, Cisco, SAP, Titan, Autodesk, Target, Intel, Toyota, and PepsiCo. Driven by purpose, guided by insight, and powered by collaboration — I believe the most impactful work happens when strategy meets storytelling.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Artificial Intelligence (AI), PROMPTER, Prompt Engineering, Project Management, Retail Marketing, Promotional Marketing, Revenue Generation, Communication, Contract Negotiation, Marketing Communications, Event Management, Digital Marketing, Advertising, Corporate Communications, Public Relations, Integrated Marketing, Marketing Strategy, Brand Management, Social Media Marketing, Marketing

Experience

Director - CRM

Dubai Department of Economy and Tourism

2024-8 - Present · 2 yrs 1 mo

Dubai, United Arab Emirates

Sr. Manager - Retail & Strategic Alliances

Dubai Department of Economy and Tourism

2021-12 - Present · 4 yrs 9 mos

Dubai, United Arab Emirates

Manager - Strategic Alliances

Dubai Department of Economy and Tourism

2015-4 - 2022-1 · 6 yrs 10 mos

Dubai

Positioning Dubai as one of the world leading festivals and shopping destinations. Responsibilities included supporting the development of a network of strategic partnerships with key industry stakeholders, including venues, malls, retailers, marketing & event agencies as well as others. Developed and implemented initiatives aimed at sourcing sponsors for DTCM’s various projects as well as organizing and aligning all retail sales and promotional activities.

Sr. Executive - Festival Marketing & Communications

Dubai Department of Economy and Tourism

2013-4 - 2015-3 · 2 yrs

Dubai

Driving the go to market strategies and content management for world-class festivals and retail initiatives including Dubai Shopping Festival, Dubai Summer Surprises, Ramadan in Dubai, Eid in Dubai, Dubai Motor Festival, Dubai Food Festival and Modhesh World.

Sr. Messaging Specialist

George P Johnson Experience Marketing

2010-1 - 2012-12 · 3 yrs

Bangalore

Collaborated with the National Creative Director and led the creative team in the conceptualisation, design, production of branding and multimedia campaigns of various clients including IBM, Lenovo, Cisco, SAP, Titan, Autodesk, Target, and Herbalife.

Conceptualizer

Geometry Encompass

2008-6 - 2009-12 · 1 yr 7 mos

Bangalore

Provided creative solutions and integrated marketing strategies on brand promotion for repeated clients like Intel, Apple, Microsoft, Educomp, Toyota, Britannica, PepsiCo, and GMR.

Corporate Communications Executive Trainee

Emirates

2007-5 - 2007-6 · 2 mos

Dubai

• Responsible for developing and directing internal and external branding & communications as part of the in-flight services team. • Assisted in editing articles and preparing the monthly in-flight magazine Skywards. • Strengthened company research by developing a detailed research report of competitor airlines and their in-flight service capabilities.