Ryan McCurdy

• Created and operationalized Astronomer's ICP to align GTM, drive bigger deals, and accelerate AE productivity • Built a high-performing marketing & SDR team that sources 78% of all new logo closed won • Launched successful product-led and account-based models to drive PayGo MRR and enterprise ICP ARR • Revamped all messaging and positioning for simplicity, highlighting Astrononomer's differentiation and business benefits • Established Astronomer's media and PR strategy resulting in 34 pieces of coverage and 32M impressions

• Created and operationalized Bolster's ICP account modeling for Go-To-Market alignment • Built and led a high-performing marketing & SDR team that sourced 80% of all new logo closed won • Established an AR program with Gartner resulting in Bolster's first market coverage and POV alignment • Upleveled all messaging from feature/function to value-based messages with a focus on differentiation and ROI

• Created first-ever GTM plan unifying sales & marketing around campaigns, ICP, accounts, sales stages, and reporting • Built a global high performing DG & SDR team of over 100+ people that sourced 75% of all new logo closed won • Drove a 26x return on sourced pipeline and a 5x return on sourced bookings consecutively for 3 years • Architected a demand funnel and a highly successful ABM model • Developed key personas with differentiated value-based messaging and positioning across buyer stages • Constructed a marketing operations foundation with a supporting tech stack to fuel hyper-growth • Established and scaled a global SDR program across North America, EMEA, and APAC • Increased Lacework's brand awareness and share of voice by 44% across ICP vs competition

• Planned and managed all global demand gen activities and achieved MQL and SQL targets with a 30% increase QoQ • Built and led a team of campaign & digital marketing managers with a focus on generating pipeline • Owned global interlocks and campaign alignment with the SDRs, Corporate Sales, and regional field teams • Created GTM campaigns for new product lines, including messaging, content, programs, and KPIs • Identified and fixed operational gaps from MQL to opportunity stages to accelerate pipeline and close more deals

• Developed and implemented global marketing campaigns across web, email, paid media, SEM & SEO, social media & webinars focused on pipeline goals for Mandiant Consulting Services. • Drove the creation of new services content targeted at key personas at all levels of the marketing funnel and purchase cycle. • Created and enforced video brand guidelines across all FireEye productions to drive high caliber and consistent video assets. • Managed and optimized Google and Bing PPC programs resulting in a 54% increase in conversions and 17% decrease in CPL YoY.

• Developed and executed a comprehensive marketing strategy geared towards direct revenue, customer acquisition and customer retention by leveraging website(s), email marketing, SEO, SEM, and social media • Increased QoQ online revenue by 92% (Best performance in company history) • Worked cross-functionally with International teams to drive awareness and maximize global revenue

• Worked cross-functionally with product and creative teams on the production of key multimedia vertical marketing assets • Managed all media buys and aligned strategy with specific trade show programs and vertical campaigns • Rolled out a new simplified website and mobile site to better explain products and increase conversions • Developed and created dynamic animated marketing videos to better explain products and value proposition • Built marketing decks for key presentations to internal and external stakeholders

• Established the overall corporate branding, public relations and messaging of all collateral material, websites, direct mail, advertising, etc. • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning • Created and implemented long-term marketing strategies to drive revenue, build customer loyalty and capture market share • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support

• Created successful word-of-mouth marketing campaigns as detailed by NPS scores • Led sales teams to rank 1st in sales volume within the Bay Area Peninsula Market and surpassed all company loyalty benchmarks • Led and mentored 50+ employees to exceed high performance standards as gauged by ISP results • Analyzed NPS data and compiled actionable conclusions that increased employee engagement and customer loyalty • Managed CRM databases (SalesForce) and designed multi-channel marketing campaigns that increased sales and customer loyalty metrics as gauged by ISP results

Mentored under Rob Sernin & Prudence Fraser (The Nanny, Who’s the Boss?, The Simple Life) and Jeff Arch (Sleepless in Seattle) for storytelling & screenwriting, 2007.