Ryan Luckin

Yonder is a fast-growing authentic internet company on a mission to give the online world the same amount of authentic cultural context as the offline world. I joined to secure strategic marketing and pr agency partnerships to drive pipeline and brand awareness.

Joined as VP of Marketing to lead team build-out, product positioning & messaging, initial go-to-market strategy and execution, and demand generation efforts. Added VP of Sales responsibilities in 2018, including product pricing strategy, pipeline management, contract negotiations, and hiring.

I was the first marketing hire at Bluecore, growing and leading this business function as the company grew from 15 to more than 150 employees, transitioning from a scrappy start-up with less than $1 million in ARR to a high-growth martech force generating double-digit ARR, playing pivotal roles in guiding the company through multiple funding rounds, office expansions and cultural milestones. o Scaled & managed marketing organization of more than 15 members, including demand gen, product marketing, content, design, field marketing, PR and market development o Grew annual revenue contribution from marketing channels to more than 25% o Responsible for driving ROI against seven-figure annual marketing budget o Completed company rebrand from TriggerMail to Bluecore o Sourced and managed all external agencies o Built out tech stack including CMS, attribution platform, marketing automation and SEO o Implemented unique GTM strategies at the vertical, segment & persona levels o Company spokesperson & storyteller

• Global PR lead across Xbox and Surface brands responsible for media strategy and execution, agency management, partner relationship management and integration across internal marketing, events, social media and business development teams o Responsible for development and implementation of multi-year PR plans for multiple AAA gaming franchises responsible tens of millions in year of year revenue o PR lead responsible management and implementation for largest marketing partnership in Microsoft history, signed with the National Football League in May 2010 o Manage and align multiple agencies around strategies and execution in support of PR and marketing initiatives o PR event lead inclusive of planning and onsite implementation on behalf of Xbox at San Diego Comic-Con, E3, NFL SuperBowl 2013 o Brand spokesperson for broadcast, online and print media

Responsible for domestic and international PR activities for the Music (Rhapsody), Games and Real Audio & Video businesses. Responsibilities include strategic communications plan development and implementation, agency management, senior executive counsel and active social media engagement on behalf of Real. • Responsible for all PR activities involving the Rhapsody music service and joint business venture, Rhapsody America o Develop and secure executive approval for strategic quarterly communications plans o Manage internal team members and external PR agency o Create and implement social media strategies and programs o Crisis-communications strategy and message development o Partner communications (MTV / Viacom, HP, Philips) o Product launch and corporate announcement message development, including most significant and successful music related announcements in company history:  Music Without Limits (Rhapsody / Yahoo / Verizon Wireless / iLike)  Rhapsody App for iPhone