Ryan Leslie

Founded by Bo White in 1993 during the early stages of the Internet, Click Here Digital is a digital marketing and consulting firm that provides full-service digital marketing services, including paid search, search engine optimization, social media advertising, video and display advertising, reputation management, and much more. Recognized in the top 1% of all Google Partners and a Facebook PRO Partner, Click Here has earned a reputation as an industry leader. With more than 28-years of expertise in the digital space, we engineer innovative digital solutions for the world’s leading brands. Our team of developers, programmers, designers, analysts, and strategists are all Google Analytics and Google Ads Certified. We are creative thinkers who love data. From our beginnings as a two-man team of Internet visionaries, to a digital marketing powerhouse with offices in three cities, clients across the country, and a team of 100+ digital experts, we have stayed true to our core values. Our client-first philosophy fuels our passion for pushing the limits to take our clients'​ digital strategy to the next level.

ZipDeal’s Delivery System streamlines the post-sale, pre-F&I delivery experience by unifying the critical touchpoints that drive satisfaction and profitability.

Key Responsibilities and Achievements: - Recruited to launch Foureyes' Unified Data Platform to top 100 Dealer Groups. Prospected, pitched, negotiated, and contracted three new logos in my first 120 days in the role. - Created and maintained a $3M pipeline in first six months. - Collaborated with internal departments to drive inbound inquiries, and ensure dealer clients were exceedingly satisfied with the offering and support they received.

Key Responsibilities and Achievements: - Recruited to launch Major Accounts program and strategy for expanding services to the top 100 dealer groups - Responsible for creating engagement strategy, prospecting, negotiations, contracting and implementation for Generative AI communication and merchandising solutions targeting the Top 100 Dealer Groups - Prospected, contracted, and closed $1.5M ACV on an annual agreements in first 90 days - Built and maintained a pipeline of $20M ACV About Impel: Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms.

Key Responsibilities and Achievements: - As tier III SME, I led the effort to create, evangelize, prospect, close, and contract solution-oriented pitch and collateral for Vroom tier III partner products and services netting launch of five new partners in first 90 days. - Led effort to repurpose/recreate CarStory assets for Vroom’s use - Created video content to train and reinforce best practices for data assets to outsourced Vroom BDC sales representatives - Provided strategic direction and content to train and integrate CarStory product and services into UACC field sales teams - Prospected, pitched, closed, contracted and launched six new ICO partnerships in the first 90 days. * CarStory was acquired by Vroom in Dec 2020.I held both roles and responsibilities concurrently.

Key Responsibilities and Achievements: - Recruited to rejoin Vast to create a strategic vision to plan, launch, and successfully introduce three new products under the CarStory brand. - Solicited and reported feedback to Product from key dealer partners for necessary product enhancements - Provided strategic direction and indirect management of CarStory Support, Product and Marketing Teams - Prospected, presented, closed, contracted and supported over 50 tier III automotive partners including Suburban Auto Group, Wayne Reaves, and Lithia, and strategic white label partners including Chase Bank and JD Power - Represented CarStory to the industry through presenting at industry conferences and events, forum participation, and video content * CarStory was acquired by Vroom in December 2020. About CarStory: CarStory products use a massive database and industry-leading big data insights to tell unique stories that sell. By uncovering the facts, features, and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy.

Key Responsibilities and Achievements: - I was recruited and hired to create and launch automotiveMastermind’s Strategic Partnerships initiative serving the top 100 dealer groups. - Championed the creation of enterprise tiered pricing, SOW, and reporting suite that aided in incremental penetration of products and services - Championed the creation of and executed against a QBR template to engage C-level suite of top 100 dealer groups that reduced attrition. - Provided strategic direction and indirect management of field sales teams to meet top 100 dealer groups contractual SOWs - Represented automotiveMastermind as a keynote presenter at the Women In Automotive Conference * automotiveMastermind was acquired by IHSMarkit in September of 2017.

Key Responsibilities and Achievements: - Increased book of business by 25% through direct sales and industry partnerships - Created strategic vision to gain visibility into market penetration through automation of audits - Awarded Keynote presentation for Dealer Specialties’ (Dominion) 2017 company meeting - Featured presenter at Internet Sales 20 Group, Digital Dealer, DrivingSales Executive Summit and Innovative Dealer Summit in 2016-2017 - Negotiated and closed agreements with CDK, Dealer.com, Dominion, and DealerInspire About CarStory: CarStory products use a massive database and industry-leading big data insights to tell unique stories that sell. By uncovering the facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy.

Key Responsibilities and Achievements during my tenure with DealerRater: - Promoted four times with increasing responsibility: Regional Account Manager (individual contributor role; 9/10-10/12), Director of Dealer Reputation Strategy (Industry thought leader, brand manager, business retention manager; 11/12-10/14), Director – National Accounts (pioneering National Accounts focused sales and retention effort to top 20 dealership groups; 10/14-9/15) and Director – Industry Relationships (pioneering strategic initiatives to embed DealerRater product and best practices industry-wide through allied industry relationships and executing against internal and external training objectives; 10/15-3/16). - In demand presenter at industry leading conferences and dealer associations such as Innovative Dealer Summit, Digital Dealer, DrivingSales Executive Summit, Internet Sales 20 Group, NYADA, MTADA - Second highest revenue producing Account Manager during my tenure in sales exceeding annual quota of 600k by 20% annually with longest client run rate - Churn rate of $19M book reduced from 1.1% to .7% as Director through the creation and management of the DealerRater Dealer Experience Team - Created predictive analytics to forecast cancelation risk and automate action plan - Researched, vetted, negotiated terms, built content and launched highly successful LMS to re-engage legacy accounts and promote upsell opportunity About this role: In this role I coordinated and directed the efforts of internal stakeholders to satisfy the needs of top 20 retail automotive groups with a primary focus on driving incremental revenue. I was responsible for the analysis of sales data and statistics to accurately and effectively plan C-level conversations that resulted in action. Through proactive planning and effective communication strategy, I successfully increased DealerRater's brand awareness and adoption of tools and products within top 20 retail automotive groups.

About this role: My primary responsibility as the Director of Dealer Reputation Strategy is to support and educate our dealer partners through the creation and distribution of best practices resources. There are many important facets to a proper and profitable reputation management strategy for tier III retail automotive. Nothing gives me greater personal and professional satisfaction than seeing dealership employees adopting best practices and experiencing success.

About this role: My primary responsibility as a Regional Account Manager was prospecting and securing new business and providing world-class customer service to existing dealer partners in my four state territory. Additionally, I hosted a weekly best practices webinar to help dealers fully leverage the tools and strategies of DealerRater's Certification. I had many successes in this role leading to my promotion. I exceeded my annual quota by 20% and was the second highest revenue producing account manager during my tenure in sales.

Key Responsibilities and Achievements: - I was the first sales hire for MOC1 Solutions. I was recruited to launch Wireless Service Advisor, a tablet based sales software for the service drive, and TechCheck, an electronic multipoint insepction tool. - I served as liaison between MOC distributors and MOC1 Solutions for all product related demos and sales - I trained and supported MOC distribution channel resulting in incremental sales of both products