Xin Jin, Ph.D.

Vice President, Public Relations @ McDonald's China

About

Ryan is Vice President, Public Relations at McDonald’s China, overseeing public relations and social media communications. Ryan leads the team to champion FIRST for McDonald’s brand in China: elevate superior Food Image, amplify positive Brand Impact, practice effective Risk Management, build extensive Social Connections, and motivate a proud Team. Ryan is a strong believer of driving communications through conversation, creative, and technology. He leads a team of more than 30 communications professionals across China headquarter and regional offices to manage PR strategies, corporate messaging, owned channels, media relations, and issue and crisis.

Country

China

City

Xuhui District

Industry

Public Relations & Communications

Skill

Social Media, Graphic Design, Strategic Planning, Digital Strategy, Photography, Press Releases, Data Analysis, Communications Management, Public Relations, Advertising, Corporate Communications, Integrated Marketing, Marketing Communications, Social Media Marketing, Strategy, Sake

Experience

Vice President, Public Relations

McDonald's China

2023-7 - Present · 3 yrs 3 mos

Shanghai, China

* Oversee PR for the brand in the Chinese mainland, including corporate communications, marketing communications, media and influencer relations, and issue and crisis. * Oversee owned channels, including WeChat, Weibo, Douyin, Website, Red, Alipay, internal newsletter, with over 160m followers and million-level engagement per month. * Lead a team of over 30 PR professionals in China HQ and regional offices to manage external and internal communications for 6,000+ restaurants and 200,000+ employees.

Head of Communications

McDonald's China

2020-10 - 2023-6 · 2 yrs 9 mos

Shanghai, China

Head of Brand Communications

McDonald's China

2020-6 - 2020-10 · 5 mos

Shanghai, China

Communications Director

McDonald's China

2018-9 - 2020-5 · 1 yr 9 mos

Shanghai City, China

Senior Communications Manager

McDonald's China

2016-3 - 2018-8 · 2 yrs 6 mos

Shanghai City, China

Communications Manager

McDonald's China

2015-3 - 2016-2 · 1 yr

Shanghai City, China

Senior Communications Supervisor

McDonald's China

2014-4 - 2015-2 · 11 mos

Shanghai City, China

Senior Account Executive

FleishmanHillard

2013-4 - 2014-4 · 1 yr 1 mo

Shanghai City, China

* Strategic planning for key projects and new business development. * Execute PR projects for Philips Consumer Lifestyle (Oral Care and Lifestyle Electronics). * Execute digital / social projects and retainers for Berlitz, AkzoNobel, Sephora and etc.

Account Executive

FleishmanHillard

2012-8 - 2013-3 · 8 mos

Shanghai City, China

Co-founder and Project Manager

mol'digital

2009-4 - 2011-6 · 2 yrs 3 mos

Shanghai, China

* Develop new business and manage projects of digital, social media and graphic design; * Manage operations and P&L of the start-up digital agency; * Serve clients including: Jaguar, Otsuka Pharmaceutics, JCB, DuPont China, CITS American Express, Fudan University Alumni Association, and etc.

Teaching Assistant

Fudan University

2008-9 - 2011-6 · 2 yrs 10 mos

Shanghai City, China

* Assist professors on "Marketing Research" and "Advertising Planning" at School of Journalism, Fudan University; * Plan and teach "Advertising Planning", "Advertising Case Study" and "Advertising History" at Network Education College, Fudan University * Plan and teach "Applied Advertising Case Study" at Xianda College, Shanghai International Studies University Plan and teach "Advertising and Media" at Shanghai University of Finance and Economics for journalism major in master program