Ryan Hershey

-Managed all aspects of Boochcraft’s event's/activations and led a team of Brand Ambassadors -Conducted interviews, on-boarding, and training for new hires to ensure team readiness and alignment with brand values -Developed and executed monthly strategic plans to meet and exceed team goals -Oversaw the execution of large-scale events, including Burning Man, Fresh Ideas Organic Marketplace, Mammoth Bluesapalooza, Vegandale and other large scale activation's -Planned and executed trade shows and flavor launch events in collaboration with key influencers -Managed event budget, ensuring cost-effective execution while maximizing brand impact -Negotiated contracts with vendors and partners to secure favorable terms -Developed and implemented SOP's to increase ROS -Partnered with the sales team to identify new market opportunities and align event strategy accordingly -Leveraged sales data to inform strategic activation's in high-potential markets -Managed relationships with 60 key off-premise accounts across San Diego and Orange County, consistently meeting KPIs -Collaborated with distribution partners to optimize market presence and support retail execution -Held weekly strategy and performance review meetings with the Director of Marketing -Worked cross-functionally with the CEO and Director of Sales to align marketing and sales initiatives -Partnered with fellow B-Corp brands to grow and support the B-Corp San Diego community -Hosted promotional happy hours at the Boochcraft taproom to drive sales and community engagement -Built strategic partnerships with like-minded brands to enhance Boochcraft’s visibility and brand equity

-Developed and maintained an annual events calendar featuring a mix of local activation's and large-scale sponsorships -Managed and led a team of Brand Ambassadors to ensure consistent and effective event execution -Planned and executed brand events throughout the Southern California territory, aligning with overall marketing strategy -Conceptualized and launched new event initiatives designed to engage Boochcraft fans and strengthen community ties -Built and nurtured partnerships with like-minded businesses to support sampling initiatives and co-host pop-up events -Oversaw annual event budgeting and forecasting to ensure efficient allocation of resources and alignment with company goals

-Managed sales and client relationships across the San Diego, Orange County, and Riverside territories -Scheduled and conducted meetings with existing and prospective clients to drive account growth and customer satisfaction -Consistently met or exceeded weekly quotas through outbound cold calling and proactive outreach -Engaged with clients to understand their needs and deliver tailored solutions and product recommendations -Coordinated the distribution of samples and maintained timely follow-up through professional correspondence -Monitored and tracked all business-related expenses

-Collaborated closely with the Southwest Regional Manager to plan and execute brand events and activation's -Led a five person team, providing leadership, scheduling, and on-site coordination -Oversaw event logistics, including asset management, setup, breakdown, and transportation -Led brand activation's at major events such as Expo West, Brownies & Lemonade, Desert Daze, US Open, Snow Summit (summer/winter), LA Marathon, Carlsbad 5000, and other large-scale activation's -Supported the hiring process by conducting interviews and on-boarding new team members -Trained new employees on operational procedures and brand standards -Developed and implemented SOP's to streamline event execution -Produced detailed event recaps and performance summaries, delivering strategic feedback to the Southwest Regional and Marketing Managers

-Promoted Clif Bar products and brand awareness at major sporting events across the West Coast -Represented the brand at IRONMAN races, triathlons, expos, high-traffic events, and key sales accounts -Supported the Regional Manager with event setup, logistics, and on-site coordination -Contributed insights and feedback to guide planning for future events, tailored to audience demographics and event profiles