ryan bateman

Management and Development of IP-Based services such as email, web hosting and security products; as well as Business/SIP Trunking, Hosted PBX and conferencing services.

Development and Management of all Commercial based products including POTS, ADSL, SDSL, VoDSL, Netscreen Firewall, Web-based email and web filtering, Web Hosting, T1, Bonded T1, Integrated T1, ANX, PRI and DS3 services generating 96M in annual revenue.

* Drive development of key messages for marketing initiatives. * Develop strategic marketing plans in support of product or product line objectives. * Perform buyer and market research to ensure resonant messages. * Develop, produce and deliver content to be leveraged in marketing activities to be used for demand generation and thought leadership. * Create and execute go-to-market product launch plans. * Work with internal and external resources to manage projects through creative cycles and implementation while meeting deadlines and budget requirements. * Drive market visibility through public relations and analyst engagement. * Monitor execution of marketing programs to ensure success. * Communicate project status, issues and results. * Manage all forms of social media

* Developing and showcasing thought leadership expertise in digital accessibility * Developing product and service messaging * Developing and managing the execution of a comprehensive digital marketing strategy including content, content distribution, social media, SEO, and paid advertising * Developing and implementing lead-nurturing strategies to support new customer acquisition in support of sales goals * Creating campaigns and collateral in support of sales goals * Developing and managing the execution events * Tracking and reporting on site analytics, campaign results, and other KPIs * Managing the marketing team and 3rd party support

* Develop company-wide thought leadership messages by working with technical experts and business leadership to determine and bring to life the market vision. * Create content to support the thought leadership message including research studies, presentations, infographics and videos. * Develop and execute promotional strategy for thought leadership campaign using social media. * Create and execute social media strategy ensuring success across dozens of high performing and targeted channels. * Monitor and track campaign and social media success and relate those metrics to business value. * Drive employee adoption and use of social media both in internal and external channels, which includes continual evangelism and training efforts. * Manage design efforts across collateral, video production and social.