Ryan Nelson

Ally Beauty Consulting is a full-service Brand Marketing Agency specializing in the development and scaling of beauty and cosmetics brands. We’re your trusted allies in the ever-evolving, often-chaotic beauty space. Services Provided: New Brand Setup • Brand/Rebrand Strategy • 360° Marketing Development • Content Strategy/Mapping • Copywriting • Relationship Management • New Product Development • Biz Dev Support • Business Coaching

Spearheaded strategic re-branding efforts, innovative product launches, and impactful go-to-market strategies for the Karuna and Avatara brands, driving significant sales growth, new points of distribution, and increased market penetration. Successfully elevated brand perception and fostered deeper consumer engagement across all channels.

Led the development and execution of global brand strategy and education initiatives for all direct-to-consumer and retail channels. Drove brand awareness, consumer engagement, and international expansion contributing to significant growth in global reach and revenue.

Spearheaded global education strategies and retail partnerships that fueled significant brand growth and contributed to the successful acquisition by Shiseido for $845 million. Developed and implemented innovative training programs, robust sampling campaigns, and educational resources for global retail partners, driving product knowledge, sales expertise, and brand advocacy across all key markets.

Brand Portfolio: Nooni | I Dew Care | Pony Effect | I'm Meme | Kaja Drove I Dew Care & Nooni's groundbreaking entry into US retail, building a high-performing sales team, robust education programs, and establishing the brand's presence in a competitive market. Instrumental in the development and launch of Kaja, an exclusive color cosmetic line in partnership with Sephora US.

Owned and drove the strategic growth of sales and education initiatives across US and EU markets, significantly expanding brand reach and consumer engagement. Developed and executed impactful training programs, educational resources, new product launches, and event activations for retail partners and skincare professionals.

Drove significant retail growth across a multi-outlet territory in Southern California, exceeding sales targets and expanding brand presence. Successfully managed key accounts, cultivated strong relationships with retail partners, and implemented effective sales strategies to maximize revenue and market share.

Formerly Archstone Residential.