Ryan Wellman

- Directed global product strategy, overseeing development, launch, and lifecycle management of product lines to drive revenue growth and maintain market leadership. - Directed a team of product line managers in devising a comprehensive product roadmap aligned with company financial objectives, safeguarding the market dominance of industry-leading brands. - Spearheaded the commercialization and launch of six innovative products in 2023, resulting in a remarkable $2.5M incremental revenue boost, establishing our company as the pioneer in mass marketing a consumer product line. - Successfully negotiated a 10% cost concession with our sourcing team and a key supplier partner for a $6M product line, significantly enhancing EBIT margins and overall profitability. - Demonstrated leadership in strategic planning and execution, driving initiatives to achieve company goals, foster growth, and maintain a competitive edge in the market.

- Led comprehensive marketing strategy and execution to drive brand awareness, customer acquisition, and revenue growth, positioning the company as a leader in the industry. - Spearheaded the development and implementation of channel marketing strategies for brand and product assortment, driving overall eCommerce performance and executing key strategic growth priorities. - Achieved a $6M increase in eCommerce revenue from 2019 to 2021 by expanding drop ship assortment, enhancing conversion rates from 1.82 to 2.07, and implementing effective seasonal paid advertising strategies. - Drove an 89% revenue growth in a strategic adjacent market through targeted marketing campaigns, capitalizing on our unique selling propositions and implementing a new pricing strategy to maximize profitability. - Accountable for the development and performance of channel marketing strategies, continuously optimizing brand and product assortment to achieve sales targets and enhance market positioning.

- Managed the operational performance of $600 million in revenue across multiple merchandising departments, collaborating with executive leadership to develop departmental budgets and financial plans. - Strategically aligned merchandising and selling channel strategies to support the company vision and achieve financial targets, ensuring effective execution across various platforms. - Implemented rigorous open-to-buy processes to enhance inventory management and profitability, reducing overbuying and minimizing the need for discounting. - Increased market share by 11% in a pillar category through collaboration with critical cross-functional teams and implementation of customer segmentation strategies across multiple selling platforms. - Successfully implemented a pricing strategy tailored to value-minded consumers, resulting in a $1 million increase in top-line revenue and a $400 K improvement in bottom-line profits, enhancing customer satisfaction across online and in-store shopping experiences.

- Oversaw the merchandising strategy and operations for a specific division, ensuring effective product selection, pricing, and promotion to drive sales and meet financial targets. - Led a strategic initiative aimed at improving attachment rates and average order value across retail and online platforms, resulting in a substantial revenue increase of $7 million. - Conceptualized and executed targeted marketing strategies to drive top-line sales up by $8 million year-over-year, effectively reaching and engaging the desired audience. - Enhanced the operational efficiency of retail backrooms by implementing a new process to minimize sold/hold and layaway inventory, ensuring zero impact on the customer experience. - Proactively developed and implemented strategies to optimize retail and online sales performance, driving significant revenue growth and enhancing operational efficiency across various channels.

- Played a pivotal role in increasing department profitability by enhancing the product development process, optimizing assortment, improving inventory management, implementing key go-to-market strategies, and fostering partnerships with strategic suppliers. - Achieved an overall improvement in net profitability of 3.5% by strategically reducing 36% of branded SKUs and reallocating open-to-buy dollars toward trending national brands. - Maximized relations and assets with strategic national brand suppliers, enhancing merchandising capabilities and elevating customer experience through the implementation of Brand Shops, resulting in a notable revenue increase of 64%. - Recognized for exceptional contributions and unwavering commitment to developing a branded product development process focused on speed-to-market and enhanced ordering flexibility. - Acknowledged for outstanding dedication and commitment to driving departmental growth and profitability through innovative strategies and strategic supplier partnerships.