Ryan Anderson

Co-Founder of Baker Anderson Growth Team, working with retailers to develop competitive product programs supported by trusted global manufacturing networks. Our team partners with retail organizations to strengthen assortment strategy, sourcing options, and digital commerce execution across key consumer categories, including home organization, storage, and housewares. Areas of focus include: • Retail partnerships with major North American retailers • Factory-direct sourcing through established global manufacturing networks • Amazon and marketplace growth strategy • Product assortment development and category expansion • Sales execution and operational coordination By aligning manufacturing capabilities, retail strategy, and digital commerce execution, we help retailers bring differentiated products to market while supporting scalable long-term growth.

Helping Small- and Mid-level businesses grow further with their sales and marketing needs. If your company is ready for progress and you are looking for someone to discuss ideas with, let's talk. I love to network and share what I learn so we can see where I can help you.

At Journe Brands, I was brought in to help double projected revenue by building scalable infrastructure for e-commerce and refining go-to-market strategies. My role was both strategic and hands-on—I engaged directly with key customers, conducted operational assessments, and created systems that aligned marketing and fulfillment efforts for long-term growth. Along the way, I refined the company’s drop ship model and laid the foundation for national retail expansion and direct-to-consumer growth. Significant accomplishments included: • Delivered a unified GTM and digital marketing strategy by onboarding key customers, conducting facility assessments, and developing operational tracking tools. • Improved team efficiency by redesigning task ownership structures that better utilized available talent and aligned performance with company milestones. • Accelerated fulfillment operations by building out a distribution infrastructure that included SOPs for logistics, shipping, and tracking. • Increased product-market fit by shaping the roadmap based on insights from customer relationships and variant assortment needs.

Having served as Vice President of the E-commerce Division for North America, I provided strategic leadership and guidance to the company’s e-commerce transformation, growing it from a foundational idea into one of the company’s most impactful revenue streams. Over nearly a decade, I built and scaled a 32-person team, developed strategic partnerships with major retailers, and overhauled our North American e-commerce infrastructure. Working across time zones and cultures, I also played a pivotal role in bridging operational gaps between US and Japanese headquarters. Significant accomplishments included: • Expanded partner base by 500% by securing deals with Amazon, Walmart, Target, Wayfair, Home Depot, Lowe’s, Chewy, D2C, and Staples. • Increased Amazon revenue by 800% by executing targeted marketing campaigns, leveraging AMS/DSP tools, and managing full P&L responsibilities. • Reduced distribution costs by expanding US hubs by 100%, partnering with third-party warehouses, and negotiating embedded Amazon staffing. • Relaunched company website to support D2C strategy by leading SEM/SEO deployment, data analytics monitoring, and brand targeting refinement. • Improved cross-border collaboration by forming a new international team to streamline communications between Japan and US operations. • Grew internal teams by 400% across sales, marketing, creative, and distribution to scale with e-commerce demand.

After the acquisition of DCWV, I was tasked with realigning sales and marketing to support aggressive growth targets in the crafts and home décor sector. I built out operational foundations for global expansion, led multi-channel retail strategy development, and supported the company’s successful exit by enhancing its market readiness. Significant accomplishments included: • Increased revenue by over $10M, representing 20% growth, by managing domestic and international sales teams across Amazon, Walmart, Target Omni, D2C, Michaels, and key distributors. • Accelerated global market entry by launching the brand in Mexico, Australia, and New Zealand to further diversify revenue streams. • Strengthened organizational alignment by overhauling sales processes, team structure, and product oversight to better meet growth targets. • Played an essential role in expediting a successful exit by enhancing distribution infrastructure and market competitiveness ahead of acquisition.

In this role, I led retail and e-commerce expansion during a high-growth phase for the company. My focus was on building relationships with major retail accounts and tailoring product offerings to suit various channel strategies. By aligning product innovation with channel demands, I helped Blendtec rapidly scale both domestically and internationally. Significant accomplishments included: • Initiated business with 10 major accounts, including Bloomingdale’s, Macy’s, Kohl’s, Target, Costco Canada, and Best Buy (US and Canada). • Shaped differentiated products (new models, colorways, and functionalities) across various channels to drive placement expansion. • Tripled previous store counts in Bed Bath & Beyond and Dillard’s stores and led relationships with Amazon.

As the company’s Vice President of Sales and E-Commerce/Retail Marketing, I played a foundational role in launching and scaling the Cricut brand—guiding it from concept to explosive revenue growth. I built and led a 20-person team, oversaw all retail and D2C marketing operations, and helped redefine how craft technology products were brought to market. My focus was on building scalable sales and marketing strategies that fueled category disruption and long-term success. Significant accomplishments included: • Assembled 20+ sales and marketing leadership and orchestrated retail/e-commerce merchandising, marketing, D2C, product/brand launches, and expanded distribution models. • Catalyzed industry-disrupting, groundbreaking Cricut brand from infancy to epic revenue growth.

Promoted through multiple roles to drive sales targets of $50M+ annual revenue. Managed 2.3K SKUs. Designed product launches. Oversaw key-account management, customer relationship development, contract negotiations, and order fulfillment. Monitored all P&L and budget responsibilities.

Worked on special projects to help streamline processes and procedures in the logistics department. The goal was to find more efficiencies within the department and to implement those efficiencies.