ryan filip

marketing manager, disney resort real estate development

About

Dynamic marketing leader with over 13 years of combined broad-based experience in real estate, meetings and conventions, entertainment, hospitality, recruitment and travel industries. Brand strategist with a reputation for taking a uniquely creative yet business-focused approach to marketing opportunities and successfully leading programs and initiatives from concept through execution. Visionary leader who excels in the matrix organizational structures of today's business environment. Specialties: Marketing Program Development, Marketing Communications, Budgeting, Team Leadership, Brand Management

Country

united states

City

orlando

Industry

marketing and advertising

Skill

integrated marketing, marketing communications

Experience

marketing manager, meetings and conventions

the walt disney company

2004-2 - 2011-6 · 7 yrs 5 mos

Managed the strategic planning, development and execution of integrated marketing initiatives for the Corporate, Incentive, Association/Trade-Show, Event, Delegate and Disney Institute markets. Developed and managed programs and initiatives through advertising, cmr/direct, collateral development, video production, public relations, tradeshow support, and internet/e-marketing channels that drove incremental room nights, admissions and event/f&b revenue for Disney Owned and Operated Resorts and Disney Park and Events.

marketing manager, disney college and international programs

the walt disney company

2001-5 - 2004-2 · 2 yrs 10 mos

Brand Manager responsible for the strategic marketing development and execution of the national and international campaign for Disney's Internship Programs. Championed an integrated re-branding campaign which resulted in 30% program growth. Successfully managed an AOP budget of $1.2M, two direct reports, and an indirect reporting relationship with 14 recuiters.

marketing manager, disney resort real estate development

the walt disney company

2011-6 - Present · 15 yrs 4 mos

Develop, manage and implement the marketing strategy and program execution for the Disney Resort and Real Estate Development team. Lead initiatives to create awareness and drive qualified prospects for Golden Oak at Walt Disney World Resort--a whole ownership luxury resort community. Develop and manage programs and initiatives through multiple marketing channels including: Print advertising, promotional events, public relations, web site development, direct/CRM, video and interactive, SEO, media planning and sales collateral development.