Ryan Djebbar

Paris. Pure inside sales. Selling the most scrutinized product in the automotive market. Over the phone. No safety net. My day-to-day: qualifying inbound B2C and B2B leads across Model 3, Model Y, Cybertruck and the Energy lineup. Handling objections on range, purchase price, and charging infrastructure. Managing long decision cycles on tickets of €40,000+. On the B2B side: identifying fleet opportunities, understanding corporate mobility needs, building business cases around TCO and EV tax incentives. Pipeline managed on CRM. Close coordination with delivery teams to ensure a seamless handoff from sale to delivery. Rigorous tracking of contact rates, qualification rates, and conversion across the full sales funnel. What Tesla is teaching me: when you genuinely believe in what you sell, sales becomes a conversation. Not a pitch.

Je construis Faro, un outil qui aide les commerciaux à préparer leurs rendez-vous en captant les signaux du marché américain 12 à 18 mois avant qu'ils n'arrivent en France. En 20 secondes, Faro génère un brief prêt à dire pour chaque rendez-vous. L'accroche, les questions à poser, les objections probables et comment y répondre, le chiffre qui marque. Le tout ancré sur des données réelles et sourcées. L'objectif, que plus aucun commercial n'entre en réunion à l'aveugle. À découvrir sur farobrief.com

7 months. 1,000 companies prospected. 40 qualified meetings per month. My job: connecting energy companies with the right profiles. Eiffage, Bouygues, Vinci, Enedis, TotalEnergies, Engie, EDF. The biggest players in the sector. 165 matchings per year. 80% success rate. 10 to 12 days between the need and onboarding. That’s where I learned to read companies. Not through their numbers — but through how they make decisions.

7 months at Artefact, in e-commerce and retail media consulting. My playground: Amazon, Criteo, Cdiscount — the platforms where every euro spent is measurable. +30% conversion rate through audience segmentation on Amazon Marketing Cloud. +25% advertising ROI. −20% cost per acquisition. I learned one thing there: data doesn’t lie. But most people don’t know what to look at.

5 months. Paris. Pure field work. Solar panels and heat pumps. B2C and B2B cold calling. 5 qualified meetings per day. 20% conversion rate. 120% of targets reached every month. My second encounter with sales. That’s where I confirmed something: convincing someone starts with understanding why they say no.

6 months. Milwaukee, Wisconsin. My first international experience. Mission: preparing CONEXPO-CON/AGG 2023 in Las Vegas — one of the largest industrial trade shows in the world. B2B partnership development on the North American market for Poclain Hydraulics. I learned one thing there: in international business, everyone talks about numbers. The best talk about timing.

4 months. London. OMNES Education. A semester to understand how the world does business beyond borders. What I took away: the rules of the game change depending on the culture. The best negotiators never forget that.

2 years. Paris. Master’s in Digital & Data Analytics at EMLV. SQL, Python, Power BI, Looker Studio, HubSpot, Salesforce. Learning to read what data actually says — not what we want it to say. What it taught me: most companies drown their teams in dashboards. The best ones know what to ignore. That’s where I started looking for the signals that actually matter.

3 years. European Business School Paris. Management, finance, law, strategy. The theory of how companies work. What school didn’t teach me: why some companies last and others collapse. That part, the field taught me.

1 month. Madrid. Intensive program at Universidad Villanueva. Data, AI, luxury markets. Three topics that seem unrelated. In reality, the same subject: how companies that last make their decisions. The beginning of an obsession.