Ryan Birkicht

PeopleForBikes does a lot of amazing things and it's my job to make sure the world knows about it!

Develop and manage brand and product communications for Pacific Cycle Group (Schwinn, Mongoose, Kid Trax and licensed brands) to help drive sales and grow market share. Create and manage lifestyle media and influencer campaigns and communications for Pacific Cycle Group brands including product launches, promotions, brand and athlete promotions and brand partnerships. Manage agency partnerships. Write communications and report results to key stakeholders.

Responsible for the dissemination of brand messaging via video, press, social media, brand ambassadors, event management and industry influencers. Ensures all content/media is released through the correct channels to optimize exposure to Saris. This position is also expected to manage the internal communications team and external video production teams. Specific Duties/Accountabilities: Social Strategy & Engagement PR Strategy & Execution Video Strategy & Engagement Coaches Program Management Triathlon Program Management Brand Advocate Program Management Event Planning and Execution Team Management: Recruit, train, supervise, support, develop, promote and lead Communications Team and Video Staff www.sarisbrands.com

The Marketing Communications Manager role consists of creating and disseminating content to communicate the company mission, vision and messaging to the market. There are two main functions of this communication that play a key role in defining the job function. 1. Video: The Marketing Communications Manager develops all Saris, CycleOps, PowerTap and Bike Fixation videos from concept to the final product. Ryan is responsible for scheduling talent, setting up and tearing down the video set, scouting locations, shooting the video, developing motion graphics and is responsible for the final edit. From beginning to end, Ryan executes the Saris video strategy. 2. Public Relations: In order to disseminate the created content, the Marketing Communications Manager is responsible for maintaining current press/media relationship as well as identify new press partners to reach specific target audiences. Ryan has owned the PR strategy for the Saris brands since 2015.

Brand Manager at Saris Cycling Group (SCG) Manage the brand, creating brand awareness through various marketing tactics Identify new marketing opportunities and develop compelling, relevant and valuable propositions to drive product sales both domestically and globally Establish annual marketing strategy, budget and calendar Work with Product Manager and Software Development team to promote indoor training tools Create content for CycleOps software offering Analyze sales channels to maximize revenue and profitability Oversee digital strategy for entire digital ecosystem (website, Facebook, YouTube, Twitter, LinkedIn, industry sites, blogs, ect.) Improve the brand's organic search results through PPC, SEO and improving the website's rankings in major search engines Facilitate webinars and Q&A sessions with dealers and Sales Managers Develop content and art for national and international trade show booths Execute brand presence at tradeshows in conjunction with other SCG brands Measure ROI on all marketing ventures