Ryan Baron

Demand Labs LLC specializes in developing Conversion-focused WordPress Websites and leveraging innovative digital tools to assist business and marketers in reaching their customers online and drive user engagement with innovative demand marketing strategies.

As the lead engineer within the marketing team, I oversaw the management of Quantcast's marketing website, www.quantcast.com. My responsibilities spanned both front-end and back-end aspects, utilizing a range of technologies including PHP, JavaScript, HTML, CSS, Node, Yarn, and Composer. Working closely with marketing teams and cross-functional departments, I implemented digital marketing strategies and devised innovative approaches for enhancing website features. Key responsibilities included: - Building and updating the marketing website site to ensure optimal performance and user experience. - Implementing and maintaining essential marketing tools, such as Google Tag Manager, Google Analytics, Choice Consent CMP, Google Optimize, Optimizely, and Marketo (with API integration). - Monitoring website traffic and applying technical SEO strategies to improve search engine performance. Notable accomplishments: - Developed custom post types and content sections such as case studies, gated resources, on-demand webinars, wiki, and more to reach customers and boost SEO keyword reach. - Designed and implemented a custom modal feature for WordPress, enabling admin users to create dynamic modals for content promotion, with triggers such as page load, time on page, exit intent, or scroll depth. - Created a dynamic Account-Based Marketing (ABM) landing page template, allowing site admins to effortlessly generate custom ABM landing pages for sales link sharing and targeted company/industry ads. Skills: WordPress Theme Development, WordPress Plugin Development, Responsive Web Design, SEO, Demand Generation, PHP, CSS/CSS3, JavaScript, HTML, Google Analytics, Google Tag Manager

Web developer III As the Lead Web Developer at Filament Games, I was responsible for managing and maintaining the marketing website and custom Learning Management System (LMS), where users could access and play online learning games. Utilizing Drupal, I built, updated, and maintained filament games.com and the LMS, as well as working on web portals for client projects that allowed users to access and play games produced by Filament Games online. Key responsibilities included: • Developing and maintaining front-end and back-end functionality for the Filament Games eCommerce website. • Collaborating with key stakeholders, designers, marketing, and quality assurance teams to develop a new corporate brand and website. • Converting PSD page designs into custom Drupal 7 and Drupal 8 themes and modules. • Working with the Marketing Department and Sales to improve lead generation. • Participating in weekly meetings with clients and team members to brainstorm site/web app features for development. • Collaborating with QA to prioritize and fix bugs discovered during testing. Notable accomplishments: • Led the front-end development and co-developed the back-end for the Filament Games website (http://www.filamentgames.com). • Developed Building Brave (http://www.buildingbrave.org), a mobile-focused hybrid web app in closed beta release on Android and iOS, serving as the lead front-end developer and co-back-end developer. Skills: Drupal 7, Drupal 8, Drush, Drupal Console, HTML5, CSS3, LESS, SASS, JavaScript/jQuery, Bootstrap, d3.js, datatables.js, Angular.js, PHP, NPM, Composer, Gulp, Git, SVN, JIRA, Photoshop, Google Analytics.

Work with the project manager and customer to determine what features and functionality would need to be implemented on the website. Development of new web pages and customer updates using the latest HTML5 and CSS3 techniques. Convert PSD page designs into custom WordPress templates, implemented with existing WordPress functionality/plugins and creating custom functionality/plugins when needed. Website administration functions including domain registration, transfers, renewals along with email setup, configuration, and support. Identify problems uncovered by testing or customer feedback and correct the problems or refer the problem to the appropriate personal for correction. Maintain websites, back up server files and databases. Update WordPress core files and plugins. Maintain understanding of current web technologies through reading, participation workshops and groups. Research and implement SEO coding strategies to boost website search engine performance. As lead WordPress developer I am in charge of creating custom WordPress templates, turning custom PSD page designs into fully functional websites built on WordPress. Languages & Technologies: HTML5, CSS3, PHP, JavaScript/Jquery, MySQL, Gulp, Git, WordPress, Drupal Other: Search Engine Optimization, Responsive Website Design, API Integration

Contact prospective customers to present information and explain available services. Prepare forms or agreements to complete sales. Make presentations on financial services to groups to attract new clients.