Ryad Bendouro

Deputy CEO @ One Retail

About

Senior executive with 20+ years of experience in strategy, marketing, transformation, and business development across 23 African markets. Former Director of Strategy, Business Development & Marketing at Vivo Energy (SHELL), I specialize in leading end-to-end business transformations, from strategic vision to commercial execution. My mission : unlock growth by aligning strategy, market insights, and operational excellence. My expertise spans FMCG, oil & energy, media, and retail. I’ve managed large-scale expansion projects, negotiated with public and private stakeholders, and built high-performing teams across complex ecosystems. Currently Deputy CEO in charge of Marketing , Procurement and Operations at H&S Retail Holding, the Retail branch of H&S Invest Holding, I oversee the rollout of Franprix and Monoprix in Morocco, the integration of other Retail brands, leading the adaptation of global retail concepts to the local market. My scope includes operations, marketing, purchasing and procurement , assortment strategy, supplier negotiations, and store concept development. I drive the creation of a next-generation retail platform for the Group, leveraging synergies across business units (Mr Bricolage, Venezia Ice, Beauty stores…) while ensuring operational excellence and sustainable growth.

Country

Morocco

City

Casablanca Metropolitan Area

Industry

Management Consulting

Skill

Marketing BtoB, Génération de leads, Communiqués de presse, Communications internes et externes, Communication externe, Communication de crise, Transformation des activités, Start-up, Développement international, Conseil en management, Ventes directes, Processus de vente, Planification financière, Leadership, Établissement du budget, P&L, Gestion de la construction, Direction générale, Leadership d’équipe, Activités de commerce de détail

Experience

Deputy CEO

One Retail

2025-9 - Present · 1 yr 1 mo

Casablanca-Settat, Maroc

One Retail is the Retail division of H&S Group, one of the fastest-growing holdings in Morocco and the region. One Retail brings together a portfolio of leading retail brands, structured around dedicated Business Units: Retail & Supermarkets (Franprix, Monoprix), Food & Beverage (Venezia Ice), DIY & Home Improvement (Mr Bricolage), and Beauty (Beautyforyou.ma), alongside several new brands currently in development. With an ambitious growth strategy, One Retail aims to operate 700 points of sale across Morocco within the next 5 to 7 years, building a diversified, modern, and scalable retail ecosystem

Chief Marketing, Procurement and Operations Officer, Executive Commitee member

One Retail

2025-5 - Present · 1 yr 5 mos

Associate Managing Director

Pinnacle Analytics Morocco

2024-8 - Present · 2 yrs 2 mos

Casablanca-Settat, Maroc

Unlock Strategic Growth with Pinnacle Analytics At Pinnacle Analytics, we turn data into actionable insights. With over 20 years of experience, we combine market research, strategic planning, communication strategies and operational excellence to help your business achieve its full potential. From insights and data to operational execution passing by strategic planning , RTM management, sales and marketing management we offer an integrated comprehensive one stop shop solution optimizing your time and money for better and sustainable results. Innovation spirit , we will support exploration of pockets of growth. Whether it's through tailored strategies, data-driven decisions, or our commitment to flawless execution, Pinnacle Analytics partners with you every step of the way, delivering results that drive growth and long-term success. Committed to performance Insight. Strategy. Achievement!

Directeur Marketing & Planning Strategique Afrique , 23 countries, north east west & islands

Vivo Energy

2016-12 - 2024-8 · 7 yrs 9 mos

Casablanca, Grand Casablanca, Morocco

• Lead strategic planning for market share growth and value generation in operating countries. • Oversee strategy and marketing initiatives across the continent. • Drive development of Shell Lubricants brands throughout Africa. • Define and monitor sales growth plans, with some success cases consistently achieving double-digit growth. • Develop and implement sales distribution strategy and route-to-market plans. • Formulate and execute business transition and turnaround plans. • Manage loyalty programs to enhance customer retention. • Spearhead digital transformation initiatives for enhanced business operations. • Direct communication strategies and market intelligence efforts. • Provide coaching and mentoring to colleagues within operating units.