Ruth Doyle

Leading WWF’s digital and content strategy, with responsibility for owned channels (web, app, email, social) and content development (video, photography, audio). Also leading digital transformation and the delivery of a 3 year programme of investment. Key projects to date: • Leading digital channel delivery for major campaigns and external affairs activity. Highlights include the Living Planet Report, Save Our Wild Isles with Sir David Attenborough (alongside the BBC, RSPCA and National Trust), and recently, Prescription for Nature • Leading continuous improvement and optimisation across web, email and social channels. Introduced a new social media strategy which resulted in an increase in social engagement of 19% and a 71% increase in video views in the first 6 months. • Completed a full review of our digital systems and operating model, and built the business case for a 3 year investment programme in a coordinated digital systems architecture and roadmap • Mobilised the initial stages of the new Digital Experience (DX) Programme, building a team and recruiting suppliers, initiating the development of a new Digital Strategy to support income, brand and supporter growth • Building a high functioning creative and technical team of 30 digital and content professionals

Developed and led CIPS's global digital vision and strategy, delivered key workstreams of a 3-year digital transformation programme, implementing new Oracle CMS, ecommerce and Eloqua marketing platforms. The project included: • Establishing a Digital Vision for CIPS and delivering a Digital Experience strategy and Playbook • Delivering a new Digital Content strategy, full web and email content audit, website restructure, new digital design and Tone of Voice, automated campaigns, complete rewrite and redesign of over 1,000 pages of web content • Project managing in-house teams and external suppliers to deliver phases of the project to challenging timescales, alongside the day-to-day running of the current £12m revenue website and email channels (1m sends per year) I also: • Delivered a major website overhaul in 2018, which brought new ecommerce capabilities, mobile responsive design and increased online revenue 24% year on year.

Marketing communications, research, digital and strategic consultancy to membership and professional organisations. Major projects included: • Project managing a new member engagement programme with the CIOB. The project delivered transformational change to local CPD engagement, with a significant restructure of staff and committees, improved online services, new events formats, webinars and preference-driven communications

Led digital, marketing communications and campaigns (including Adult Learners' Week) for this policy, research and development thinktank, formerly NIACE. Key projects included: • Delivering a £1.2m publicly-funded communications campaign (Adult Learners’ Week) • Launching a £250k new website and CRM investment • Preparing a new brand for the planned merger of NIACE and the Centre for Social and Economic Inclusion (CESI/Inclusion) • Successfully bidding for £600k European funding for the Festival of Learning

Marketing and digital campaign support to the College's eight departments, supporting student recruitment and promoting research.

Led marketing and communications strategy for this leisure body with over 500,000 members. Responsible for all marketing channels including ecommerce, digital marketing, PR and social media, member recruitment and retention, revenue management, publications. As part of the Senior Management Team, worked to develop the club's corporate and brand strategy. Key projects included: • Controlling cost and generating bookings revenue during challenging trading conditions (wettest summer for 100 years) • Working with colleagues to develop and launch a new 4-year business strategy • Developing a new digital strategy, including implementing improved online booking • Developing and launching a major communications campaign for 2013 camping season (Clean Washrooms Guaranteed/Club Perks)

Led stakeholder engagement for an international academic publisher, membership body and charity with 47,500 members. Responsible for communications, media, web, fundraising and government relations.

Directed corporate communications for the world’s largest professional body for Health and Safety with 37,000 members. Responsible for web development, digital marketing, publishing, design, media, events and campaigns. Key deliverables included: • Communications strategy • Media strategy and campaign development • Digital strategy and web redevelopment • Corporate events and exhibitions portfolio • Magazine, book and journal publishing, and related income streams • Brand development, in-house design and editorial service delivery • Member communications and engagement, including e-communications and social media • Market and customer research • Public affairs and lobbying support • For 3 years, I was also responsible for managing 23 UK volunteer-run branches

Strategic business and marketing planning, audience development and new brand development for one of the UK’s top 10 regional producing theatres during a period of substantial change and crisis.