Ruth Lishanu Yacob

Co-owner of one of Addis Ababa’s first privately owned hotels, overseeing strategic planning, capital allocation, and multi-unit operations (accommodation, catering, hospitality training). - Guided reinvestment strategies to expand service lines and improve asset utilization. - Oversaw budget optimization and revenue diversification initiatives, improving operating margins. - Applied financial literacy and strategic analysis to strengthen the hotel’s market position in a competitive hospitality sector.

Designed and led a startup accelerator program designed to improve investor readiness and commercial scalability for early-stage ventures in Ethiopia. - Structured and delivered a 6-month program that enabled portfolio startups to secure seed and follow-on funding from local and international investors. - Built strategic partnerships with funding agencies, MFIs, investment banks, and ecosystem enablers to expand financing opportunities. - Designed KPI frameworks to track portfolio company growth, valuation shifts, and investor engagement rates. - Delivered targeted advisory in business model optimization, fundraising strategy, and market entry, resulting in startups winning pitch competitions and securing equity/convertible note investments.

Drove business turnaround and revenue acceleration for a co-working and incubation hub. - Achieved 30% month-over-month revenue growth through pricing strategy reform and operational efficiency. - Boosted occupancy rates by over 50%, enhancing cash flow stability. - Developed mentorship and investment-readiness programs to position members for venture funding.

Advised on €5M market entry strategy and corporate restructuring for TDI’s European expansion. - Developed a market comparison model to assess ROI potential in multiple europeen cities. - Designed transformation to a matrix structure, to improve decision-making and cross-functional efficiency for faster go-to-market execution.

Founded and scaled an import-distribution business in the healthy food segment. - Recognized among Top 100 6Startups in Lyon (2015). - Negotiated supplier contracts to improve gross margins and optimized supply chain processes to increase working capital efficiency. - Managed multi-channel sales growth into retail, wholesale, and foodservice markets.

Emerging beverage start-up based in Lyon, specializing in the production of organic sodas marketed under the ‘PURE’ brand, targeting the niche health-conscious beverage market.

La Société Générale : Le prêt à taux zéro (ou PTZ)(1) est un dispositif d’aide gouvernementale destiné aux personnes souhaitant accéder à la propriété. Réservé aux primo-accédants, sous conditions de ressources, ce crédit immobilier finance une partie de l’acquisition ou de la construction de votre résidence principale.

Specialized in Corporate & Business Strategy

Specialized in Global supply chain