russell woodward

head of insight and analytics

About

I am an innovative and adaptable data and insight professional with 20 years of experience in major UK brands including Sky, Experian and Orange. I have a very strong track record of delivering transformational insight projects, data strategies, and of leading multi skilled and diverse teams in large organisations. I have a specialist expertise in the optimal use of data and analytics to improve business performance. In my leadership roles I have created and deployed advanced consumer data and insight capabilities to deliver competitive advantage and help achieve business objectives. MCIM Chartered Marketer Specialties: Digital strategies, Consumer Behaviour and Segmentation, Customer Marketing Strategy, Media and TV insight, Data Strategy inc Big Data / Cloud platforms, Customer Retention, Subscriber Growth, Business Diagnostics, Consultancy, Customer Research, Opinion Polling, Mobile and Telco

Country

united kingdom

City

berks

Industry

marketing and advertising

Skill

strategy, segmentation, customer insight, analytics, database marketing, customer retention, crm, management, marketing, project management, multi channel marketing, pricing, direct marketing, digital marketing, customer relationship management, campaign management

Experience

customer intelligence consultant

experian

2006-4 - 2010-8 · 4 yrs 5 mos

I was a senior insight consultant providing Integrated Marketing Data capabilities and services for some of the largest UK consumer brands including Sky, LTSB, Barclays, HBOS, RBS, Orange, Vodafone, Homeserve, Zurich and Centrica as well as Microsoft in the US and FS clients in the Far East, such as Prudential

customer intelligence associate consultant

clarity blue

2006-4 - 2007-3 · 1 yr

pricing manager

orange

2003-6 - 2006-4 · 2 yrs 11 mos

corporate finance

orange

2000-10 - 2003-6 · 2 yrs 9 mos

graduate trainee

orange

1998-10 - 2000-10 · 2 yrs 1 mo

head of strategic insight

sky iq, customer intelligence services

2010-8 - 2014-2 · 3 yrs 7 mos

head of insight - entertainment performance and viewing

sky

2014-2 - 2015-6 · 1 yr 5 mos

With a proven track record of creating strong multi-skilled insight teams (reserach and analytics) from scratch, I was brought in to build a highly-skilled team across reporting, consulting, insight, analytics, research and credit risk who have done an excellent job in supporting the launch of Sky Mobile in 2016 and continue to do an excellent job today as the business grows.