gianni russo

creative director and director

About

Studio7 is an independent agency located in Parnell, Auckland, with a portfolio of international blue chip and local clients. Studio7 provides a range of tailored services – from strategy to brand and design across both digital and traditional media – making it a one-stop shop for businesses hungry to more effectively connect with consumers. Studio7 is spearheading a strategic approach with its own tried-and-tested tool CRUX™, aiming to solve a problem many Kiwi businesses face – not knowing where to best spend their digital marketing budget. Motivated to help brands grow, the Studio7 team use CRUX™ to gather detailed insights into a brand’s online marketing efforts by analysing a customer’s lifecycle journey. CRUX™ produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.

Country

new zealand

City

auckland

Industry

marketing and advertising

Skill

brand development, creative direction, advertising, art direction, creative strategy, integrated marketing, concept development, digital media, digital strategy, marketing communications, graphic design, interactive advertising, corporate identity, brand architecture, logo design, brand management, strategic planning, innovation, corporate branding, branding and identity, commercials, strategy, creative development, outdoor advertising, strategic thinking, brochures, posters, marketing, film, strategy development, global brand strategy, employer branding, internal communications, visual communication, brand development strategy, packaging

Experience

creative consultant

3d live // axo

2009-1 - 2009-1 · 1 mo

Creative Director of ‘Interactive 3D Studio’ developing stereoscopic film and games including Virtual Reality, Augmented Reality and Holographic projection. Also NZ’s first music video featuring J.Williams and Scribe released in 3D.

creative director

revolution advertising

2001-1 - 2010-1 · 9 yrs 1 mo

art director

the campaign palace

1996-1 - 1998-1 · 2 yrs 1 mo

creative director and strategist and director

riot riot

2016-1 - 2016-1 · 1 mo

executive creative director

wave creative communications agency

2010-1 - 2013-1 · 3 yrs 1 mo

* Full service communications agency including brand development and strategic consulting * Lead the agency’s creative product by delivering innovative thinking and award winning work * Inspire and supervise creative teams and raise quality standards across creative product * Senior management team * Develop long term client relationships contributing to their business growth * Accountable for effectiveness and profitability of creative department * Clients include: Zespri International,Ballance AgriNutrients, Trustpower, Port of Tauranga, C3, Certified Builders, DFS Galleria, Lion Nathan, Pernod Richard, Tip Top, Bakels

partner

core thinking

2007-1 - 2009-1 · 2 yrs 1 mo

* Key Achievements: * Set up ‘Inner Brand Agency’ to assist companies define their business core idea and inner brand dynamics. * Align internal brand integrity with external brand communications and bring organisation’s vision and values to life. * Provide strategic and creative solutions to organisation workshops, environment and internal communications by expressing internal brand direction. Clients include: SkyCity, Cadbury, Vector, Merck Sharp & Dohme, Vodafone, Fletcher Building, Zespri, Hyundai, CommInsure Australia

creative director

independent creative business consultant

2013-6 - Present · 13 yrs 4 mos

creative director and director

riot riot

2018-4 - Present · 8 yrs 6 mos

Studio7 is an independent agency located in Britomart, Auckland, with a portfolio of international blue clip and local clients. Studio7 provides a range of tailored services – from strategy to execution across both digital and traditional media – making it a one-stop shop for businesses hungry to more effectively connect with consumers. Studio7 is spearheading a strategic approach with its own tried-and-tested tool CRUX™, aiming to solve a problem many Kiwi businesses face – not knowing where to best spend their digital marketing budget. Motivated to help brands grow, Studio7 use CRUX™ to gather detailed insights into a brand’s online marketing efforts by analysing a customer’s lifecycle journey. CRUX™ produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.