Russell Robertson

Award-winning Design Leader specializing in POS scanners and Machine Vision technology devices. I bridge the gap between user needs, strategic form development, engineering, and sustainability. Facilitating and participating in innovation workshop projects to solve future retail and healthcare challenges.

Design consultant on numerous projects, client engagements for start-ups and large corporations. • Focus on a user centered design approach, infusing aesthetics with conceptual idea and manufacturing method. • Concept, innovation and marketization of several patented ideas. • Facilitated strategic development for early stager start-ups using a consultative and design approach, collaboration and critical thinking. • Created and lead collaborative workshops to target critical questions and execute actionable items. • Research FDA pathway planning, design and engineering for world’s first, Cesarean Safety Instrument. • Public advocate for the design of a better NYC Taxi and early ride-share programs. • CAD development in various platforms. • Market and user research, design strategy, product positioning. • On-Site user research for medical devices. FDA pathway planning. • Patent litigation Expert Witness. Client highlights: MTV, Clever Devices LLC, Fisher Price, Cuisinart/Conair, Coltene/Whaledent, Carestream and Hughes Network Systems. Patented C-Safe Cesarean device and ARY universal knife block.

iHome Div. SDI Technologies Design Director 4 • 2014 - 6 • 2018 Worked directly with the CEO, VP of Development and Marketing. Created engaging consumer products that met business goals and provided new user experiences. Co-developed a 2 year roadmap with brand strategies and design team directives. Creating value through strategic trend research, concept exploration, UI/UX reviews and engineering development of several new product lines from scratch, and the expansion of core product categories. Managed a global ID and Engineering team, corresponding directly with the Hong Kong office to facilitate factory liaison and PRD release. Guiding and directing end-to-end product development, through a 6 – 9 month production cycle. Managing up to 70 projects yearly, setting schedules, establishing tasks, processes, writing design briefs, coaching and mentoring. Participated in daily internal FMEA and UI/UX reviews with QA/QS teams. Directed weekly and monthly concept design, refinement, engineering and prototyping efforts. Achieved yearly expansion of the primary core brands and establishing secondary emerging brands through a product and packaging overhaul of both. Core Brands: Classic Docking, HTI Hotel Technologies Inc, Timex, Weather Tough and Color Changing Portable Audio. iOT/Smart Home, (smart plugs and sensors), concept and production models utilizing; Siri, Google Assistant, Alexa Voice Far-Field, and wireless Qi charging solutions. Emerging Brands: Established foundation Design Language and Brand/Logo identity for IoT/Smart Home, Zenergy, iHome Beauty, Aquio and Cavalier Audio brand. 16 CES Innovation Honorees Awards and awards from iLounge, Twice Magazine, 2 CES Best of Show from 2014 - 2019. Best of Innovation for Aquio 2019.

Russell has been an Adjunct (part time) Professor for UG and GR levels: Industrial Design Transportation Design Drawing for Design Professional Practice Mentor Internship Program

• Research, design and development of lifestyle products and digital kitchen appliances, house wares, Internet ready cell phones, PDAs, desktop office equipment, office furniture. Facilitator of market and onsite research, brainstorming workshops for product positioning. Client highlights: LG connected kitchen research, Herman Miller, Hunt and the Cuisinart award winning electric knife design.

• Research, design, engineering and project management for: Fixed wireless portable phone, set top box, audio, multi-media kiosk. Structural package design for Pepsi, Unilever, Lipton Tea, J&J and Ponds. Client highlights: Siemens, Pepsi bottle design concepts for Mountain Dew and Lipton Tea, UDV Smirnoff Bottle, Revlon, Playtex, Colgate tooth brushes. Designer of the Unilever ALL /Wisk detergent bottle, Polk Audio's Atrium outdoor speaker and Timex heart rate monitor.

• Designer Sound and Vision group in the Netherlands: 14” portable, 32” wide - screen T.V., concepts for LCD projector, workshops for Philips Medical. Liaison Designer to factories in Dreux, France and Monza, Italy.

Insight PD is a premier medical device consultancy: • Research, design, supervised and assisted on a variety of consumer and institutional products: consumer electronics and home audio-visual equipment, house wares, recreational sports equipment, drug infusion devices, high-tech medical and diagnostic equipment. Client highlights: Award winning Baxter infusion device for hospitals and wearables. Patented sippy cup and bowl or Arrow. SEMA audio mixers, Revlon hairdryer. DACOR Scuba equipment, OEC Diasonics portable X-ray machine. Eureka collimator design.

The Industrial Design program at the Cleveland Institute of Art consistently ranks as one of the top programs in the world.