russell garn

senior creative

About

rbanksg.carbonmade.com I write. I’m media neutral – after all it’s about the idea, right? And most importantly, I adore strategy because that idea, no matter how beautiful, is just tinsel unless it’s 100% relevant to the audience and the moment. Give me a great insight, and in return, you’ll get back a beautiful solution that pulls like a train. There are a few gold awards under my belt, a few silver hairs on my head, and a portfolio of work that I think backs up my philosophy. Can I do the same for you? Russell. Specialties: above the line, through the line, online (and everything in between).

Country

united kingdom

City

london

Industry

marketing and advertising

Skill

creative strategy, copywriting, creative direction, digital marketing, integrated marketing, brochures, digital strategy, brand development, interactive advertising, advertising, direct marketing, television, strategy, concept development, outdoor advertising, art direction, ttl

Experience

senior creative

grey london

freelance writer

rivet

2007-1 - 2008-1 · 1 yr 1 mo

copywriter

ehs brann

2003-1 - 2006-1 · 3 yrs 1 mo

creative director

tbwa being/hakuhodo

2011-5 - 2011-1

copywriter

fcbi london

2006-1 - 2006-1 · 1 mo

freelance writer

jwt fcb vccp nexus|h etc

2006-10 - 2007-9 · 1 yr

copywriter and group head

gyro

2009-3 - 2011-5 · 2 yrs 3 mos

* Lamb, HSS Hire, Sony (pitch win), T-Mobile (pitch win), Virgin Atlantic, VMware (pitch), Post Office (pitch), Barclaycard (pitch), Fujitsu (pitch win), Nuffield Health, Standard Chartered (pitch win), Paddy Power, Initial Washroom Solutions (pitch win), FedEx (pitch win). * Results; Strengthened Gyro:HSR's relationship with HP with 4 pitches * Introduced new 'territories' template for first creative thoughts - now adopted by Gyro:HSR and T-Mobile as best practice * Strengthened Gyro:HSR's Sony relationship with 2 pitch wins * Helped launch Fujitsu's new cloud computing solution with pitch win * Beat the mighty TBWA in a shoot-out pitch for Standard Chartered bank * Converted a £4m pitch for Initial Washroom Solutions, opening up the worldwide network to localised projects * Brought in the prestigious FedEx pitch for all of EMEA.

creative director

rooster punk

2016-11 - 2017-10 · 1 yr

We're an advertising agency. But not a traditional one. We work with growth hungry companies, leaders and visionaries to build the next generation of iconic, meaningful and profitable brands.We believe in rallying behind a meaningful story, building brands from the inside out, creating engaging content, developing communities of like-minded people and helping brands tell and live their story across all shapes and sizes of media. We choose to work with companies who believe in something better. Companies and brands that represent ambition, progress and motion. Companies with purpose. Companies that want to make better products, make a difference and unashamedly make more profit along the way. We call these types of companies Meaningful Brands.From technology companies to all manner of start-ups to financial services and healthcare brands, fashion, retail and many others. All of these companies are galvanized around a simple equation: Make a better product. Make a difference. Make more profit. Find out more at www.roosterpunk.com / www.meaningful-brands.com

associate creative director

rapp

2012-4 - 2016-11 · 4 yrs 8 mos

RAPP is made up of a diverse family of innovators, integrators and implementers — specialists in high-precision Core Dialog™: those critical, enduring and high-value relationships that link people and brands through the power of logic and magic across the fast-changing digital landscape.