Russ Powell

Head Honcho of Sharper B2B Marketing. Serving up Fresh Ideas & Firepower for B2B marketers and leading us on our mission to make B2B marketing as a whole more creative, valued, and commercially successful.

The Host (with the most) of the podcast that helps B2B marketers pump up their partnerships, amplify their alliances, maximise MDF, and rip it up with ROI.

The Host (with the most) of The Marketing Magpie podcast, brought to you by the brilliant brains at Shaper B2B Marketing

Officially (and honoured to be) a part of the wonderful organisation that is the Worshipful Company of Marketors, the City Livery company for leaders in marketing.

Virtual HoM, using my experience and expertise to support Everest Media's senior leadership team with all things marketing (and beyond)

Leading the business, delivering awesome results and making an impact beyond my day-to-day role as a top notch Head of Marketing. That’s meant rebuilding the marketing function (ensuring a focus on metrics and performance optimisation), and revamping the entire brand and go-to-market activity for Innervate to deliver what the business needs, across both the UK and the Middle East. And doing it all with a focus on ROI and driving tangible value for the business from everything (and I mean EVERYTHING) Marketing does. That means I’ve been leading on: · A Complete Brand Revamp – Building a distinctive, defensible and desirable brand for Innervate to ensure everything we do is built on a solid foundation and we’re driving top-of-funnel awareness. · Creating the Marketing strategy - Researching, building, delivering (and tweaking as necessary) the marketing strategy to deliver high-quality opportunities for Innervate across both the UK and Middle East markets. · Team Development – Leading the Innervate Marketing team and managing by exception to ensure each and every team member has exactly what they need to succeed in their role and build their marketing career. · Cultural Development – Embedding the revamped organisational values throughout the business through a number of internal initiatives that then feed our external brand activity. · A Killer Content Strategy – Building the content strategy for Innervate from the ground up. Using intent data and customer profiling to drive positive SEO results and inbound enquiries. · Partner Marketing activity – Spearheading co-branded, go-to-market initiatives with our partner organisations including Microsoft, Click Dimensions and Teleware to drive lead and demand generation for all parties. · Agency & Freelancer Relationships - Owning the relationships with our external agencies and freelancers to ensure they are brought in to our strategy and ways of working, and can deliver what’s required.

Running the show marketing-wise for the search marketing agency. That means defining the marketing and brand strategy (and associated metrics), leading the business from the front and driving growth by delivering unbeatable lead and demand generation activity whilst creating first class, industry leading content. Building the marketing function from the ground-up has involved pulling together all the pockets of activity into a proper marketing function, baselining all performance against agreed metrics, and getting our house in order to drive the business forward. On a day-to-day basis I’m all over: • Bringing the Red Hot Penny value proposition to life, making our brand distinctive, defensible and desirable. • Managing all inbound and outbound marketing campaign activity across all channels to deliver high-quality leads that convert into opportunities and pounds on the bottom line. • Having the creative spark to develop inventive, exciting and impressive ideas but also the work ethic and hands on approach to get shit done. • Delivering ABM activities alongside our Client Services team to maintain our awesome retention rates and keep delighting clients. • Partner marketing to build co-branded campaigns, content and events that smash it . • Being one of the public faces of RHP, delivering killer keynotes and scintillating speaker slots at industry events. • Awards submissions and ensuring RHP get the recognition we (rightfully) deserve. • Tying all of this up with pretty bow through reporting on and analysis of the effectiveness and ROI of all marketing activity.