Ruslan Vasiliev

We are a double-hyper fast publisher. The moment your video gets to us, it becomes an ad. The next day you'll get the feedback. If the CTR is cheerful, we'll help you release the demo. Let me briefly describe what we are capable of: We provide a complete cycle of making the game a hit: we test, do a deep dive into analytics and metrics, give feedback on project improvements, and eventually make it a hit. Our strengths are as follows: - SPEED! We do CTR/CPI tests within 24 hours upon your application and then eliminate all unworkable hypotheses and move to the hit as fast as possible; - We engage with your team. We consider it essential to train young teams. It means that we analyze test results and ideas together; - We give you access to our dashboard with ideas generated by more than 300 CTR tests per month; - We do not claim your intellectual property rights; ⁃ We share complete data of tests, creatives, marketing spend and revenues

Our main business is divided into two streams - User Acquisition and Video Production. How can we help you? – We offer a full cycle of customer attraction around the world: defining goals, objectives and core KPIs product research – launch and optimization of advertising campaigns – creation and testing of selling video creatives – reporting and development proposals. Our team successfully works with such traffic sources as Facebook, TikTok, MyTarget, Google, Unity, Apple Search Ads. We offer only relevant sources that will solve specific tasks of your business. Why us? – We are the Premium Partner of Google, the Recommended Partner of MyTarger and the Authorized Partner of TikTok. – We are always involved in the partner's business, open and transparent in processes. – We provide a wide selection of traffic sources, and only those that are relevant according to your current goals and objectives will be offered to you. – We provide high-quality video production, with a huge experience in developing performance video creatives. – We can advise you on the product, including monetization; – We have flexible work models.

Participated in the development of recommendations services created that uses machine learning technology (B2B; B2C): (B2C) Pulse: - Initiated and executed complete project design, ensuring a robust user experience. - Conducted thorough competitor analysis, positioning the project with a clear competitive edge, which resulted in a 20% increase in user engagement. - Led the development and successful testing of key features, optimizing user interaction and resulting in a 15% improvement in user retention. - Validated product hypotheses, introducing innovative content formats that enhanced user satisfaction and increased ad revenue by 25%. - Developed an internal full-text platform, directly contributing to a 30% boost in monetization. - Actively monitored and optimized key project metrics (MAU, DAU, CTR), achieving a consistent 10% month-over-month growth. - Managed the technical and editorial moderation of 5K partners, incorporating major Russian and CIS media outlets, and expanding the project’s reach. - Streamlined project distribution to external platforms and fostered effective communication within a 25-person team. (B2B) MyWidget: - Doubled internal CTR for major partner sites, directly impacting their revenue streams. Innovated communication channels by developing and deploying chatbots for Facebook and Telegram. - Monetized two major ad formats using the MyTarget programmatic platform, resulting in a 50% increase in ad revenue. - Implemented widget integration on AMP pages and developed a user-friendly WordPress plugin. - Enabled widget customization via JS SDK, enhancing user experience and adaptability. - Configured a comprehensive user dashboard, providing partners with vital metrics and streamlined widget management. - Dominated the Russian and CIS partner market, securing the largest share and establishing the brand as a market leader.

Edna (B2B, SaaS) - Launched and managed an integration platform aimed at automating communications across various messaging apps and social networks, ensuring seamless implementation and user adoption. - Significantly improved key performance metrics such as Acquisition, Retention, Customer Satisfaction Index (CSI), and Net Promoter Score (NPS), contributing to the overall success and customer satisfaction of the product. - Led the integration efforts with major business systems including CRM, ERP, BI, and Service-Desk through the Chatl platform, showcasing strong technical skills and a deep understanding of business needs. - Drove sales of innovative chatbot creation solutions, emphasizing their unique communication routing capabilities and directly contributing to revenue generation. - Conducted comprehensive market research to identify lucrative opportunities for product scalability and expansion, demonstrating strong analytical and strategic planning skills. - Fostered and maintained enduring relationships with a diverse client and partner base spanning various sectors, including SMEs, Enterprises, E-commerce, etc., showcasing exceptional relationship management and communication skills. - Crafted compelling presentations and commercial proposals that effectively communicated the product’s value proposition, driving customer engagement and interest. - Proactively validated product growth hypotheses, ensuring that new initiatives were data-driven and aligned with business objectives. - Streamlined and introduced new business processes to enhance operational efficiency and drive product success. - Successfully managed cross-selling initiatives involving multiple products (automation platform, chat platform, and business accounts in messaging apps), demonstrating versatility and the ability to drive multiple revenue streams.