Ruslan Tolegen

Business Consulting

About

Senior Commercial Leader | Sales & Business Development with over 20 years of experience in FMCG, banking, and B2B sectors. Expert in building and scaling distribution networks, delivering sustainable revenue growth, and driving profitability. Demonstrated success in setting up high-performing sales organizations, expanding market presence, and leading business transformation initiatives. Strong background in international trade (import/export) and regional expansion across Central Asia. Proven ability to lead strategic negotiations with key accounts and manage full P&L responsibility. Advanced user of CRM and ERP systems including 1C ERP, AmoCRM, and Bitrix24.

Country

Kazakhstan

City

Almaty

Industry

Professional Training & Coaching

Skill

Обучение персонала, Построение карты бизнес-процессов, Коучинг и наставничество, Финансовая отчетность, Проведение собеседований, Проведение тренингов, Оптовая торговля, Импорт и экспорт, Развитие ключевых клиентов, Операции импорта и экспорта, CRM, Организаторские навыки, Управление счетами клиентов, Процесс сбыта, Маркетинг, Управление командами, Финансы, Розничные продажи, Международный сбыт, Продажи и маркетинг

Experience

Business Consulting

2025-1 - 2025-12 · 1 yr

Алматы, Казахстан

Entrepreneur / Founder

Maqta Industries

2024-1 - 2024-12 · 1 yr

Алматы, Казахстан

Responsibilities: • Launched a premium menswear brand from concept to market entry. • Oversaw full-cycle operations including sourcing, logistics, and e-commerce. • Developed marketing and digital strategy (Kaspi, Ozon, Flip, Instagram). Achievements: • Successfully introduced the brand to the Almaty market. • Built a base of 50+ loyal customers within the first six months.

Country Sales Director (Kazakhstan & Central Asia)

BAGI

2016-6 - 2023-12 · 7 yrs 7 mos

Алматы, Казахстан

Responsibilities: • Led regional operations, sales, and distribution across multiple Central Asian markets. • Developed and executed commercial strategies, ensuring sustainable growth and profitability. • Built and managed relationships with key retail chains and distributors (Magnum, Metro, Small, etc.). • Managed financial performance (budgeting, P&L) and led a team of 15 employees. Achievements: • Increased profitability by 15%. • Expanded client base to 60+ retail locations. • Implemented sales automation systems.

Regional Sales Manager (Kazakhstan&Central Asia)

Stimul Color Cosmetics

2011-3 - 2016-3 · 5 yrs 1 mo

Алматы, Казахстан

Responsibilities: • Supervised sales across four Central Asian countries and managed sales representatives. • Developed regional sales strategies and ensured execution of KPIs. Achievements: • Expanded client base to 50 trade partners. • Achieved 100% of sales targets.

Head of Consumer Lending Sales (POS)

AO Home Credit Bank Kazakhstan

2009-10 - 2011-1 · 1 yr 4 mos

Алматы, Казахстан

Responsibilities: • Managed national POS sales network and partnerships with major electronics retailers (Technodom, Sulpak, Mechta). • Recruited and led 70+ employees. Achievements: • Exceeded sales targets by 100%+. • Increased number of POS locations by 25%.

Territory Sales Manager ( Kazakhstan&Kyrgyzstan)

Baltimor-Neva

2008-6 - 2009-9 · 1 yr 4 mos

Алматы, Казахстан

Responsibilities: • Managed regional distribution, forecasting, and field team training. Achievements: • Achieved 100% of sell-out plans. • Represented the company at World Food Expo 2008.

Regional Sales Director

Prima Distribution

2007-5 - 2008-5 · 1 yr 1 mo

Алматы, Казахстан

Responsibilities: • Opened 9 company branches and led sales operations in 4 regions. • Developed sales and marketing strategies to penetrate new markets. Achievements: • Achieved 100% of sales targets in the first year. • Built a strong regional sales structure.

Regional Sales Manager (Kazakhstan & Kyrgyzstan)

KEMMI

2002-5 - 2006-12 · 4 yrs 8 mos

Алматы, Казахстан

Responsibilities: • Oversaw all sales channels (retail, wholesale, regional networks). • Trained and managed sales teams, expanded the client base. Achievements: • Increased client base to 55 trade partners. • Successfully launched regional promo campaigns.

Territory Sales Representive (Almaty, Kazakhstan)

KEMMI

2002-5 - 2002-9 · 5 mos

Алматы, Казахстан

Oversaw all sales channels (retail, wholesale, regional networks). Achievements: • Increased client base to 55 trade partners. • Successfully launched regional promo campaigns.