Ruslan Kobzar
Head of Retail @ Книгарня "Є"
About
• Experience in organizing commercial activities and management in large trading and manufacturing companies • Personal skills: strategic planning, operational and crisis management. • Building the corporate culture of the company. Organization of multichannel sales and marketing communications
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Ukraine
Retail
Leadership, Розничная торговля, Продажи, Ведение переговоров, Business Strategy, Team Management
Experience

Head of Retail
Kyiv
Strategic planning of chain development, development of standards and organization of bookstore openings on a national level - Business processes systematization. Coordination and interaction of the work of all departments of the company - Strategic and operational management of the network of bookstores, 89 - Organization of the product matrix, reorganization the principles of ordering books, inventory, turnover - Interaction with the marketing department, participation in the development of marketing activities - Planning, budgeting

Retail Director
Киев, Украина
• Anti-crisis operational management of retail. Reorganization of the sales channel. Renovation of the external and internal appearance of stores. • Optimization, reduction of operating costs. Budgeting, planning. • Establishing the effective work of the personnel. • Organization, control of marketing activities. • Increasing turnover. Bringing the network to profitability • Providing of favorable rental conditions during quarantine and martial law.

Commercial Director
Kyiv
Key achievements: • Sales growth 100% for 2 years • Created the planning system of production. Starting from sales and finishing installation Key responsibilities: • Operational management of the company, establishing business processes, including production, sales, marketing, design and engineering departments. Development of KPI for each department. • Organization of production processes aimed on manufacturing products "on time". • Increasing market share. Negotiations with key customers. • Organization and control of marketing activities, development of systems for attracting new partners to the company • Analysis of the market environment and then finding the opportunities for business development • Opening new salons, organization dealers network. • Work with personnel, establishing motivation system in all departments of the company

Head of Retail and Wholesale dept.
Kyiv
Key achievements: • Created commercial structures for wholesale sales and retail chain of stores from scratch. • Achieving EBITDA according to the company's budget on the regular basis. • Grew annual sales from 50 to 200% • Saved profitability during the crisis of 2013-2014. Applied new effective sales methods and technicues • Opened 32 stores in all regions of the country. Reached short return on investment time Key responsibilities: • Organization of work and management retail and wholesale structures. • Selection, management, motivation of managerial personnel. Development of motivation systems, KPI development. • Strategic planning, operational management. Organization of the full cycle of opening retail stores. • Building the system of direct distribution sales. • Negotiations with key managers of networks and brokerage companies • Budgeting, pricing, financial analytics of sales channels. • Organization of annual growth turnover and EBITDA • Planning and organizing marketing campaigns at the national level • Control and long-term planning of procurement of goods from Europe and China.

Regional sales director, Kyiv
Artemida
Kiev Region, Ukraine
Key achievements: • Applied new distribution system; developed sales promotion programs. • Increased turnover by 30% without the any advertising support. • Developed the effective system for reducing debts. Key responsibilities: • Changing and improving the system of sales. Increasing turnover. • Selecting of managerial personnel, developing motivation systems. • Managing the sales and marketing department. • Developing trade marketing activities and innovative approaches in sales and marketing

Sales Manager (Head of Sales Department)
United
Kiev Region, Ukraine
Key achievements: • Successfully launched on the market: TM Ritter Sport, Loacker, Monini • Successfully penetrated the market covering 78% of it. • Organized effective work of sales representatives Key responsibilities: • Organizing sales in Kiev, Chernihiv, Zhytomyr regions. Direct distribution. • Monitoring the work of distributors. • Negotiating with manufacturers. • Recruiting, training, personnel management.

Sales Representative
United
Kiev Region, Ukraine
Ruslan Kobzar's Contact Information
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