Ruska Giorgadze

• Developing and executing strategic brand partnerships through joint business planning, aligning with market trends and customer insights across applicable markets, with 25+ CPG brands and financial companies across 16 markets; • Cross-functional collaboration with product, legal, finance and local teams; • Driving high-impact collaborations with CPG and financial brands, ensuring long-term synergies and mutual growth; • Defining and aligning KPIs and success metrics to measure partnership performance and optimize outcomes; • Shaping data-driven strategies that enhance partner brand visibility while improving the user experience; • Communicating partnership goals and expectations across multiple stakeholders to ensure smooth execution and long-term success; • Enhancing Bolt Food’s advertising ecosystem, improving placements, and leveraging insights to drive innovation and business growth.

• Planning joint business plans and yearly marketing activities, data services, consumer insight analysis and sales boosters • Developing & executing Partner campaigns to perfection through multiple touch-points • Coordinating across departments to execute the best activities • Analyzing the impact of activations (post-mortem) to modify future activations accordingly • Building success stories which helps roll-out the partnerships strategy across categories

· Communicating marketing campaigns and strategies with existing accounts; · Onboarding new franchises and partners in our project, making sure everything is ready for launch day; · Ensuring franchisees and partners have visibility on the evolution of their main KPI’s and how that impacts their growth and profitability, so they are aligned on working towards improving them and exceeding our high standards; · Verifying that franchisees are aware of marketing campaigns so they can plan their shifts and purchases accordingly; · Solving any kind of franchisee's problem that may arise; · Building trusted relationships with our franchisees and partners to ensure we get continuous feedback from them to keep improving the model.

· Planning and implementing marketing campaigns and brand development strategy; · Managing stakeholders to clearly demonstrate how marketing value is being delivered via various partners and consistently seeking to innovate and review; · Managing multi-channel marketing campaigns across owned, earned and paid media; · Developing communication briefs, evaluating the creative product and managing local agencies in execution; · Creating and executing relevant customer-centric trade marketing and customer engagement strategies, driving commercial revenue growth; · Managing brand marketing calendar, identifying the key brand moments across the year; · Designing and executing the brand’s strategy, including advertising and promotion; · Working in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives; · Providing post-mortem feedback (scorecards, KPI’s) and local insights.

· Overseeing day-to-day operations and ensuring guest experience excellence. · Communicating with corporate clients (B2B), representing the hotel at different events, partnering with national tourism agency and international tourism companies; Featuring hotel in articles. · Conducting market research and identifying industry trends. · Owning P&L flow, minimising variable costs and maximising revenue. · Monitoring performance, analysing customer feedback and gathered data using IBM SPSS and R-Studio; Creating monthly reports for better targeting; · Building an exemplary rule of conduct to ensure customer’s satisfaction.

· Collaborating with News outlets and increasing Brand awareness both locally and internationally; · Managing E-mail marketing and Google ads; · Managing Loyalty program; · Creating and updating marketing calendar and quarterly budget; · Creating web page content and copyrighting; · Having constant contact with corporate clients to plan marketing activities;

· Managing key accounts and key projects. · Understanding customers needs and tailoring offers accordingly, together with interior designers. · Communicating with global representatives in Spain, to ensure brand communication consistency across all markets. · Creating yearly and quarterly trade calendars.

· Enhancing guest experience through value propositions and loyalty program enhancement; · Assisting administrative manager and overseeing daily hotel operations;

Successfully completed University of Cambridge courses of IGCSE & A-Levels: English, Economics, Business, Mathematics, Physics & Chemistry