Rushabh Shah

Ask Your Why- Strategy & Design At AYW, we believe every brand deserves a purpose—not just a logo or a tagline, but a story that resonates. We are a premium branding, marketing, and social media agency built on one simple yet powerful question: Why? We partner with businesses to uncover the why behind their brand, shaping it into meaningful identities, compelling narratives, and impactful strategies. From defining brand purpose to creating visually stunning marketing collaterals and crafting strategies that move audiences, we’re here to make brands unforgettable. Our approach is rooted in curiosity, strategy, and creativity. We connect the dots, shape ideas, and help brands stand out—not just today, but for years to come. Because when you know your why, your audience knows why they should believe in you. Let’s create something purposeful, meaningful, and truly exceptional together.

Successfully handled the coordination between different departments in the organisation such as Client Relations, Design Team,Production team to understand and activate communicationas per the client needs. - Strategised and conceptualised creative content, designs and support PPT presentations for the same. - Worked with the HR department to improve the working environment in the organisation. - After understanding the environment and the employees of the organisation, I created a trustworthy relationship with the employees and took their feedback to establish a healthy working environment.

Successfully ran the Radio program for 7 months in a row, which was awarded the “Best tool for Internal Engagement”. • External as well as internal vendor management. • Assistant head to Communication head on ideation of events. • Assistant head on handling product launch ideation. • Co-ordination with top level management, employees, field force and vendors to successfully run the Radio show. • Initiating strategies and tools for internal communication purposes and executing.

Designed a platform called Radio for internal communication purposes which lead to more employee engagement, field interaction and enabled cross collaboration and communication between departments. • Built the approach and concept for the program all the way to the execution. • Stakeholder and external vendor management for a timely implementation on a monthly basis. • Worked on events designed for motivation for employees and field force.

I worked for the OAP department (On Air promos) proving ideas for the in between entertainment between shows. Also was an Assistant Director in some of the shoots.

I was given a job to manage the whole theatre, i had to make sure before the movie was played, all the sound, screen and people were there, i had to manage the crowd, it was on me to ensure that everything was there at the right time, at the right place.