Ruqayya S.

Brand Strategy Manager @ RUYA Global

About

I'm Ruqayya, a brand strategist and creative content writer at RUYA Branding. With my flair for words and passion for strategy, I've carved a niche in content creation and strategic brand development. Navigating the intricate world of strategy and copywriting, my work is about creating meaningful connections. I specialise in understanding a brand's voice, resonating with target audiences, and crafting messages that inspire, engage, and persuade. Every word I write, and every story I weave is a testament to my commitment to delivering impactful content that drives results. At RUYA Branding, my role extends beyond just stringing words together. I delve deep into strategy, ensuring that every piece aligns with the brand's identity and serves a purpose in the customer's journey. My ability to blend creativity with strategy has made me an indispensable asset at RUYA Branding. My work not only narrates the brand's story but also elevates it, turning simple messages into compelling narratives that resonate with audiences and leave a lasting impression. In a world where content is king, I reign as a true content and strategy queen, crafting narratives that captivate, convince, and convert.

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

Storytelling, Project Management, Research and Development (R&D), Market Research, Project Support, Branding & Identity, Digital Marketing, Content Management, Web Content Writing, Creative Writing, Social Media Marketing, Digital Direct Marketing, Google Adwords, Corporate Branding, B2B Marketing Strategy, Content Development, Analytical Skills, social media, Time Management, Account Management

Experience

Brand Strategy Manager

RUYA Global

2015-11 - Present · 10 yrs 11 mos

Dubai, United Arab Emirates

* Lead brand strategy and competitive audits for clients across the GCC, uncovering positioning opportunities and turning insight into clear, actionable direction. * Build and refine brand identities from the ground up, defining positioning, TOV, and messaging frameworks that give brands a consistent, recognisable presence across every touchpoint. * Develop and deliver integrated campaigns spanning digital, social, experiential, and in-store channels, always rooted in consumer behaviour and commercial objectives. * Own the end-to-end content and messaging strategy for multiple clients simultaneously. * Conceptualise and execute promotional campaigns with clear commercial objectives, balancing brand ambition with business viability and presenting recommendations to senior leadership for sign-off. * Led competitive audits and brand health reviews across multiple client portfolio to inform strategic direction and future planning. * Evaluate and recommend strategic partnership opportunities based on brand fit, audience alignment, and commercial value from initial identification through to briefing and activation. * Map and optimise customer journeys to identify where brands were losing people and fix it * Directed copy across email marketing and SEO-focused digital platforms, balancing brand voice with search performance. * Developed internal communications and briefing documents for cross-functional stakeholders, translating complex brand and campaign strategy into clear, actionable direction for non-marketing teams. * Manage end-to-end relationships with creative and production agencies from briefing through to delivery, ensuring output remains on brand, on time, and commercially relevant. * Present brand & campaign strategies to senior leadership and chairmen, translating complex strategic thinking into clear, compelling narratives. * Use Miro and Figma to bring strategy to life visually, frameworks, journey maps, and decks that made the thinking tangible.