Ruofei Gao

Contributed to the planning and execution of three online themed campaigns; assisted with audience targeting and performance tracking, and ran basic A/B testing on creatives/messaging to optimize distribution strategy; campaigns reached over 50k users on average with lead conversion improving by 12% vs. earlier initiatives (validated by internal tracking data) and Independently managed day-to-day content planning and writing for the company’s official WeChat account; achieved an 18% lift in quarterly engagement by publishing 24 original posts that spanned market commentary, product explainers and ESG investing education

Participated in data collection and organization for internal projects, gathering over 3,000 data entries across customer information, transaction records and financial statement; performed data cleaning and categorization to facilitate subsequent review and analysis and Collaborated with the audit team to compile and structure datasets from multiple data sources; standardized data format to align with audit team’s requirements, enabling efficient testing and reporting procedures